Join us for a year-end holiday celebration ...
... with our friends and colleagues from Insights Association, the American Marketing Association, and the American Advertising Federation
The weather outside may be frightful but a Puget Sound Research Forum Mix and Mingle Holiday party is sure to be delightful! This year, we are teaming up with our friends from Insights Association, the American Marketing Association (AMA), and the American Advertising Federation (AAF) in a year-end holiday celebration. Come and join us for drinks, delicious hors d’oeuvres, some holiday cheer, lovely live jazz music and a great company on November 30th at 6pm at Lake Union Café. The agenda includes fun, interesting conversations and networking opportunities.
Thanks to our event sponsors:
at the Museum of Flight in Seattle, WA.
The first day of the SPARKS conference features over a dozen social marketing experts speaking on behavior change related to some of the most urgent issues we face, including public health, injury prevention, environmental health and protection, and community well-being in the Pacific Northwest. The second day includes in-depth intermediate and advanced level training on social marketing strategies used to tackle these issues.
Day 1 General Admission: $175*
Day 1 PNSMA Member Admission: $135
Day 2 Admission (for everyone): $150
* If you are not currently a PNSMA member, but would like to join, if you pay for your 2018 membership ($35, which includes membership to iSMA and SMANA) now, you can attend the conference at the member rate of $135. Become a PNSMA member today by clicking here.
Monday, December 11th (lunch will be provided)
Tuesday, December 12th (bring your own lunch)
The agenda and speakers will be announced in the coming weeks. In the meantime, please help us spread the word by liking us on Facebook, using #SPARKS17 on social media, and sending the registration link to all your friends and fellow social marketers!
Thank you to our luncheon sponsor Cocker Fennessy
The Millennial generation will become 50% of the workforce by 2020. As a growing part of our workforce they will reshape the world of work. Are you Ready? As they begin their working lives, what are the hopes and expectations of this generation? And, how can business leaders and HR professionals revise their strategies accordingly? Join us to become a Millennial audience expert and get fresh perspective to develop smart communications strategies. (this is just a working description and is not ready for public promotion as Heather wants to fine tune it a bit.
Heather Scott, WE Worldwide
Heather Scott, Vice President, Strategic Planning and Consumer Insights, Seattle
Heather is a pioneer in the modern art of communications planning and media relations. Her nearly 30 year career has been punctuated with a mix of client and agency work where she seeks to create more meaningful and mutually beneficial relationships between brands and people. She is responsible for leading and overseeing the integration of the customer insights practice across the agency’s North America business.
Prior to joining WE, she served as the Principal Marketing Manager at Amazon, leading channel marketing for US retail devices supporting tablets, e-readers and streaming media. Prior to Amazon, Heather led a team of strategic planners for Wunderman, a digital agency where she was responsible for integrated marketing strategy development, uncovering insights and trends and overseeing the planning team. In this role she worked with Adidas, T-Mobile, Intel and Group Health pushing for fresh insights, unique strategies and disruptive concepts which helped T-Mobile win the 2013 DMA Marketer of the Year award.
January - 1/18/18
1) Fish: Grilled Salmon – orange thyme glaze
2) Meat: Honey Mustard Chicken
3) Vegitarian: Stuffed Portobello
Pastry Chef’s Choice
Brought to you by Strategic Research Associates
Speaker: Norman Stolzoff
Dr. Norman Stolzoff is an expert in the study of culture and consumer behavior with over 15 years of ethnographic research experience. He received a B.A. in anthropology from Stanford University, and a Ph.D. from University of California at Davis in Cultural Anthropology.
Prior to forming Ethnographic Insight, he taught anthropological theory and methods at San FranciscoState University and Bowdoin College. He is the author of the critically acclaimed book Wake the Town and Tell the People: Dancehall Culture in Jamaica. He is a frequent speaker at conferences, universities, bookstores, and on the radio.
Pursuing his interest in the commercial application of anthropology and ethnography to the technology sector, he became a Senior Research Fellow at the Center for Research on Information Technology and Organizations (CRITO) at the University of California, Irvine. At CRITO, he conducted in-depth ethnographic research that examined the adoption, use, and impact of personal computers on households in the U.S, Sweden, and India. (Read Article).
After leaving CRITO, Stolzoff became the Director of Qualitative Research at King, Brown and Partners, a market research firm in the Bay Area where he honed his research skills in technology. He founded Ethnographic Insight in 2001 in response to the tremendous opportunity in the marketplace for ethnographic research.
Dr. Norman Stolzoff has a successful track record in leveraging strategic research for transformative consumer experiences. He has deep expertise in understanding people in the context of everyday life, synthesizing insights, and translating opportunities to stakeholders to ignite passion and activate the innovation roadmap.
1) Meat: Beef Tenderloin – fig & gorgonzola
2) Fish: Parmesan Crusted Tilapia
3) Vegetarian: Eggplant Cannelloni
Pasta – olive oil & garlic
There are a lot of great reasons to be part of the Annual ConveyUX Conference in Seattle. Here is a quick list to help you make your decision to attend.
PSRF Career Fair
The Puget Sound Research Forum is pleased to host our second Career Fair providing networking opportunities for both companies and job seekers.
This event is designed to connect job seekers and experienced market research and UX research professionals.
In addition to job seekers and potential employers, we would like to make a special invitation to those currently working in the market research and UX research industry. We are hoping you would be interested in networking and potentially mentoring those new to our industry. Also please feel free to take this opportunity to speak with employers to learn about openings and pass on these opportunities to others you know who are looking for work.
Last year attendees included:
March – 3/15/18
1) Teriyaki Chicken Breast
2) Sticky Garlic Prawn Skewer
3) (V) Vegetable Stir Fry
Jill Donahue, Purina
Salad - Chef’s Choice
Dessert: Pastry Chef’s Choice
Puget Sound Research Forum is a 501(c)6 non-profit organization.
P.O. Box 926 Mercer Island, WA 98040