PSRF Event Calendar

    • 16 Apr 2020
    • 11:30 AM - 1:30 PM
    • Lake Union Cafe, 3119 Eastlake Ave E, Seattle, WA 98102
    • 93

    How to Apply Cross-Device Passive Behavioral Measurement in Market Research

    Hannu Versakalo,CEO and Founder, Verto Analytics

    As a successful digital entrepreneur and executive, Hannu Verkasalo has founded, built and sold several companies in the digital space, and advised over twenty ventures across the US and Europe over the past 15 years.

    Hannu is currently CEO of Verto Analytics, a pioneer in cross-platform audience measurement services with customers like Google, Netflix, Microsoft, Intel and others. Verto Analytics serves top global technology customers using digital measurement data for tactical and strategic purposes. His previous venture, in mobile analytics, Zokem, was acquired by Arbitron Inc. in 2011. Hannu continued as a SVP and the head of mobile and Internet at Arbitron and built the company’s presence to span across Europe, Asia, Australia, North and Latin America.

    Hannu has a Ph.D. in Mobile Analytics from the Aalto University, and he holds Masters degrees in Engineering, Social Science and Economics. With Verto Analytics, he is based in NYC, USA.


    Thank you to our luncheon sponsor --Sponsors make it happen!



    Lunch will be served, including a salad, entree, sides and dessert. You may indicate your entree choice in the registration form. Click here for the menu options

Past events

19 Mar 2020 POSTPONED: What Researchers Should Know About Privacy
27 Feb 2020 Accessibility and Research: A Panel Discussion
26 Feb 2020 2020 PSRF Career Fair
23 Jan 2020 Market Research 2.0: Becoming more proactive and strategic
04 Dec 2019 Jingle & Mingle Holiday Party
21 Nov 2019 Making the Most of Online Communities
17 Oct 2019 What's "Old" is New Again: Why Traditional Brand-Building Practices are More Relevant Than Ever
19 Sep 2019 There's Gold in Social Data (If You Know How To Find It!)
21 Jun 2019 The Future of Insights is Human
06 Jun 2019 Spring Social
16 May 2019 Keeping Your Customer Personas Fresh
25 Apr 2019 Advertising and Amazon: How brands are maximizing their return on Amazon
11 Apr 2019 2019 PSRF Career Fair
28 Feb 2019 Pricing Models and Research
17 Jan 2019 Cannabis Goes Mainstream
10 Dec 2018 PNSMA - SPARKS 2018 Conference
06 Dec 2018 Mix and Mingle Holiday Party
07 Nov 2018 The Use of Virtual Reality in Research
18 Oct 2018 NEUROCRAZE: BRAINS, POLITICS, AND NEUROMARKETING, OH MY!
20 Sep 2018 Defining the "West Coast Vibe" with Research
21 Jun 2018 Strategy, Moderation and Facilitation
07 Jun 2018 PSRF Summer Social
01 Jun 2018 Northwest Insights Summit
17 May 2018 Tillamook’s Consumer-led Journey in Shredded Cheese
09 May 2018 AMA MarketMix 2018 Conference
19 Apr 2018 The Voice of the Millennial: Corporate Researcher Style
15 Mar 2018 Mentoring and the Power of Relationships
01 Mar 2018 2018 PSRF Career Fair
27 Feb 2018 ConveyUX Annual Conference
15 Feb 2018 Ethnography
18 Jan 2018 Millennials at Work
11 Dec 2017 PNSMA - SPARKS Conference
30 Nov 2017 Mix & Mingle Holiday Party
16 Nov 2017 Panel: Presenting Insights That Matter
14 Nov 2017 AAF Art Bash
20 Oct 2017 QRCA Mini-Conference - AI and Research
19 Oct 2017 10 Top Mistakes and How to Avoid Them
27 Sep 2017 Accelerate Your New Business Growth Part 2
27 Sep 2017 Accelerate Your New Business Growth Part 1
22 Sep 2017 Co-creating with QRCA
14 Sep 2017 New Product Development: The Role of Research and Insights
15 Jun 2017 Memory's Murky Mysteries
18 May 2017 PSRF Hits the Ballpark! Mariners vs White Sox
06 Apr 2017 Achieving Escape Velocity: Making the Competition Irrelevant
16 Mar 2017 Storytelling and the Power of Data
09 Feb 2017 PSRF Career Fair
19 Jan 2017 Managing an Idea with Zillow: Increase the Value of Consumer Research
01 Dec 2016 Annual PSRF & NW MRA Holiday Party
17 Nov 2016 Past, Present, and Future of Virtual Reality
20 Oct 2016 Using Customer Feedback to Build Loyalty & Drive Long-term Revenue Growth
21 Sep 2016 Get Social with the Puget Sound American Marketing Association
15 Sep 2016 Measuring Marketing ROI with T-Mobile & Marketing Evolution
27 Jun 2016 Cannabis, Camaraderie, and Celebration – PSRF’s 40th Anniversary Event
19 Nov 2015 Luncheon: "What’s So Funny ‘Bout Marketing Research?"
16 Nov 2015 UW Info Session: Master of Science in HCDE
26 Oct 2015 Board Meeting

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