Join us for a year-end holiday celebration!
Everyone LOVED it last year. Come and experience our Holiday Cheer for yourself! Puget Sound Research Forum is partnering with Insights Association and Women in Research (WIRe) to create a great event.
We are bringing back the lovely Jazz band that was there last year and adding more fun - a selfie photo booth. Come and enjoy wonderful food, great drinks, lovely music and network with your peers. And, don't forget to take a selfie to share how much fun you are having!!!
at the Museum of Flight in Seattle, WA.
The first day of the SPARKS conference features over a dozen social marketing experts from across the Pacific Northwest speaking (TED Talk style) about behavior change campaigns and insights related to environmental protection, community engagement, public health and advanced theory. The optional second day has two primary points of focus: effective ways to spark behavior change and strategies for social includes in-depth intermediate and advanced level training on social marketing strategies used to tackle these issues.
Day 1 General Admission: $195*
Day 1 PNSMA Member Admission: $135
Day 2 Admission (for everyone): $150
* If you are not currently a PNSMA member, but would like to join, if you pay for your 2018 membership ($35, which includes membership to iSMA and SMANA) now, you can attend the conference at the member rate of $135. Become a PNSMA member today by clicking here.
For additional details or to register for this conference visit the PNSMA website.
Cannabis Goes Mainstream
At first blush, people think of cannabis as a crop or a commodity; so how can you brand that?
Eric’s company, Canna Ventures, has changed that thinking by leading young cannabis companies into the world of branding and all its attendant activities, from logo and packaging to sophisticated systems that forecast demand and track usage. Eric credits sophisticated market research methods for most of these advances, and he will talk about those methods, including a multi-year National Canna Consumer Typology his company has produced.
Eric will be talking about the branding of emerging cannabis companies as legalization (both medical and recreational) progresses around the country.
Eric Layland, Digital Agency Leader
With over 22 years of evolving experience in digital marketing and technology, few others have as deep exposure in the interactive space. In the world of agencies where self-promotion often trumps capability, Eric’s most significant accomplishment is his reputation for integrity, intelligence and the hard work his team delivers on behalf of clients.
Confluence Digital begins Eric’s next phase after 6 years as the driving force and co-founder behind Point It Inc., one of Seattle’s largest paid search agencies managing over $30 million in client media dollars annually.
Past client work includes oversight of search marketing programs for Microsoft, RealNetworks, Hewlett-Packard, CISCO Systems, and over 200 others in both B2B and B2C markets. A particular source of pride is the ascendance of former team members to digital marketing leadership roles at firms such as Adobe Analytics, RealNetworks, Marchex, Razorfish, Cafepress, The Cobalt Group, and others.
Eric began his career at Fluke Corporation (now Danaher, nyse: dhr) where he was exposed to the possibility of the Internet. He holds a Bachelors of Science in Marketing from San Diego State University and lives happily in Seattle.
Luncheon will be served including a salad, entree, sides and dessert. You may indicate your entree choice in the registration form. Menu details can be found on the Luncheons page.
Puget Sound Research Forum is a 501(c)6 non-profit organization.
P.O. Box 926 Mercer Island, WA 98040