PSRF Event Calendar

    • 21 Nov 2019
    • 11:30 AM - 1:30 PM
    • Lake Union Cafe, 3119 Eastlake Ave E, Seattle, WA 98102
    • 77
    Speed Dates and Long Engagements: Make the Most of Online Communities

     As a research tool, online communities offer the flexibility to gain both quick feedback and deeper insights. In this presentation, we will talk about our experience with long-term communities and share thoughts on:

    • How to design exercises to promote engagement
    • How to pull fast data and how to dig deep over longer times
    • How to get internal buy-in to the community process
    • How Amazon thinks about when and how best to use communities

    Our Speakers:

    Lynn Reed

    EXPERTISE - Leading Hemispheres operations and motivating and mentoring the team through organization, education and inspiration. Creating actionable strategies for clients based on research insights and analyses including customer segmentation, choice modeling and other statistical methods. Expanding Hemispheres’ knowledge of research and technology innovations.

    EXPERIENCE -  Joined Hemispheres as Partner in 2006; Senior VP, comScore; President, Q2 Brand Intelligence; Senior Consultant, ParaMarketing Group; Consultant, John Morton Company.

    EDUCATION -  M.A. (concentration in Marketing), The Anderson School of Management at UCLA; B.A., Mathematics, University of Chicago.

    EXTRACURRICULAR -  Cooking, traveling the world, gnomes, puzzles.  

    Paula Wilson Nitka 
    WW Senior Research Analyst

    Amazon requires a high level of scrutiny in all efforts in the realm of Consumer Insights, including a high degree of thoughtfulness and strategy. In a Letter to Shareholders, Jeff Bezos once stated “good inventors and designers deeply understand their customer. They spend tremendous energy developing that intuition. They study and understand many anecdotes rather than only the averages you’ll find on surveys.” As part of the Cross-Channel/Cross-Category Insights team, Paula pushes thinking beyond asking “what do we want to learn?” to answering “why are we doing this at all?” During her nearly 12 years at Amazon, Paula has grown from a manager of research needs to a developer of insights that drive business decisions. Most recently, Paula has helped guide decisions about design and communication for Generation Z through various research initiatives. During this presentation, Paula will detail her thought processes on tailoring methodologies to best answer the business question being asked, knowing when to use online communities, and translating those insights to the bigger question – how do we get the highest quality results that truly meet our business need.  

    Matt Collins
    Senior Strategist

    EXPERTISE - Working on a wide variety of qualitative and quantitative projects. Finding innovative ways to leverage technology for the best research outcomes. Using his programming skills to develop new research methods. Applying his background in music and film to develop compelling videos that capture the essence of consumer insights.

    EXPERIENCE - Joined Hemispheres in 2015; Musician; Programmer; Entrepreneur.

    EDUCATION - B.A., Psychology and Anthropology, Washington State University.

    EXTRACURRICULAR - Bitgraves (band), digital design, mountaineering, programming mathematical gifs, R (programming language and software environment for statistical computing and graphics), live music enthusiast.

    Lunch will be served, including a salad, entree, sides and dessert. You may indicate your entree choice in the registration form. Menu details can be found on the Luncheons page.

    • 04 Dec 2019
    • 6:00 PM - 9:00 PM
    • Elsom Cellars, 2960 4th Ave South, Seattle, WA 98134
    • 200

    Join us for a year-end holiday celebration!

    Everyone LOVED it last year. Come and experience our Holiday Cheer for yourself! 

    We are bringing in live music by a local favorite Nick Deonigi - along with fun holiday selfie activities to share with others. Come and enjoy heavy hors d'oeuvres, unlimited house wine and beer, lovely music and network with your peers. And, don't forget to take a selfie to share how much fun you are having at #PSRFJingle&Mingle!

    When: December 4th, doors open at 6pm 


    2960 4th Ave South, Seattle, WA 98134


    • Heavy Hors d'oeuvres
    • Unlimited House Wine and Beer 
    • Live Jazz Music
    • Selfie Fun (you can share with during the Holidays!)
    • Enjoy the company of your fellow researchers in a relaxed setting 

    HUGE THANKS to our partner - organizations 




Past events

17 Oct 2019 What's "Old" is New Again: Why Traditional Brand-Building Practices are More Relevant Than Ever
19 Sep 2019 There's Gold in Social Data (If You Know How To Find It!)
21 Jun 2019 The Future of Insights is Human
06 Jun 2019 Spring Social
16 May 2019 Keeping Your Customer Personas Fresh
25 Apr 2019 Advertising and Amazon: How brands are maximizing their return on Amazon
11 Apr 2019 2019 PSRF Career Fair
28 Feb 2019 Pricing Models and Research
17 Jan 2019 Cannabis Goes Mainstream
10 Dec 2018 PNSMA - SPARKS 2018 Conference
06 Dec 2018 Mix and Mingle Holiday Party
07 Nov 2018 The Use of Virtual Reality in Research
20 Sep 2018 Defining the "West Coast Vibe" with Research
21 Jun 2018 Strategy, Moderation and Facilitation
07 Jun 2018 PSRF Summer Social
01 Jun 2018 Northwest Insights Summit
17 May 2018 Tillamook’s Consumer-led Journey in Shredded Cheese
09 May 2018 AMA MarketMix 2018 Conference
19 Apr 2018 The Voice of the Millennial: Corporate Researcher Style
15 Mar 2018 Mentoring and the Power of Relationships
01 Mar 2018 2018 PSRF Career Fair
27 Feb 2018 ConveyUX Annual Conference
15 Feb 2018 Ethnography
18 Jan 2018 Millennials at Work
11 Dec 2017 PNSMA - SPARKS Conference
30 Nov 2017 Mix & Mingle Holiday Party
16 Nov 2017 Panel: Presenting Insights That Matter
14 Nov 2017 AAF Art Bash
20 Oct 2017 QRCA Mini-Conference - AI and Research
19 Oct 2017 10 Top Mistakes and How to Avoid Them
27 Sep 2017 Accelerate Your New Business Growth Part 2
27 Sep 2017 Accelerate Your New Business Growth Part 1
22 Sep 2017 Co-creating with QRCA
14 Sep 2017 New Product Development: The Role of Research and Insights
15 Jun 2017 Memory's Murky Mysteries
18 May 2017 PSRF Hits the Ballpark! Mariners vs White Sox
06 Apr 2017 Achieving Escape Velocity: Making the Competition Irrelevant
16 Mar 2017 Storytelling and the Power of Data
09 Feb 2017 PSRF Career Fair
19 Jan 2017 Managing an Idea with Zillow: Increase the Value of Consumer Research
01 Dec 2016 Annual PSRF & NW MRA Holiday Party
17 Nov 2016 Past, Present, and Future of Virtual Reality
20 Oct 2016 Using Customer Feedback to Build Loyalty & Drive Long-term Revenue Growth
21 Sep 2016 Get Social with the Puget Sound American Marketing Association
15 Sep 2016 Measuring Marketing ROI with T-Mobile & Marketing Evolution
27 Jun 2016 Cannabis, Camaraderie, and Celebration – PSRF’s 40th Anniversary Event
19 Nov 2015 Luncheon: "What’s So Funny ‘Bout Marketing Research?"
16 Nov 2015 UW Info Session: Master of Science in HCDE
26 Oct 2015 Board Meeting

Puget Sound Research Forum is a 501(c)6 non-profit organization. 
P.O. Box 926 Mercer Island, WA 98040

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