PSRF Event Calendar

    • 20 Sep 2018
    • 11:30 AM - 1:30 PM
    • Lake Union Cafe, 3119 Eastlake Ave E, Seattle, WA 98102
    Register
    A “West Coast vibe” is an important part of Alaska’s brand, and we aim to express that identity throughout the flight experience.  When it came to putting together a West Coast menu, however, we struggled to understand what that meant -- so we went to our guests for answers.  Members of our Insights Community were led through a three-part research sequence to understand the culinary facets that trigger “West Coast”, then evolve that information into an onboard offer.  The resulting menu launched in the Main Cabin on July 16.  

    What you will take away:

    • Overcoming the “faster horses” problem through co-creation
    • Turn customers into innovators by letting them iterate

     Our speaker:

    Kelly Hight, Guest Insights Research Manager, Alaska Airlines

    Kelly has been with Alaska Airlines for 2 years.  She has a masters degree in experimental psychology (with an emphasis in social psychology) from the University of Memphis.
    Kelly brings 20 years of research experience, as a client and supplier in industries that include entertainment (casinos), hospitality (hotel, airline), transportation (trucking, shipping), telecommunications, and tech, specializing in customer experience and loyalty.  
    She moved to Seattle from Memphis five years ago for the better weather, bringing her husband, two dogs and one cat. 


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    SEPTEMBER 9/20/18 

    Salad 

    Chef’s Choice 

    Entrée selections: 

    1) Chicken Balsamico – mozzarella, tomato 

    2) Grilled Salmon – dill butter 

    3) (V) Stuffed Bell Peppers 

    Sides 

    Roasted Potatoes 

    Seasonal Vegetables 

    Dessert 

    Pastry Chef’s Choice 


    • 18 Oct 2018
    • 11:30 AM - 1:30 PM
    • Lake Union Cafe, 3119 Eastlake Ave E, Seattle, WA 98102
    Register

    OCTOBER 10/18/18 

    Salad 

    Chef’s Choice 

    Entrée selections: 

    1) Coffee Marinated Beef Tenderloin 

    2) Panko-Parmesan Crusted Cod – dill aioli 

    3) (V) Butternut Squash Ravioli 

    Sides 

    Rice Pilaf 

    Seasonal Vegetables 

    Dessert 

    Pastry Chef’s Choice 



Past events

21 Jun 2018 Strategy, Moderation and Facilitation
07 Jun 2018 PSRF Summer Social
01 Jun 2018 Northwest Insights Summit
17 May 2018 Tillamook’s Consumer-led Journey in Shredded Cheese
09 May 2018 AMA MarketMix 2018 Conference
19 Apr 2018 The Voice of the Millennial: Corporate Researcher Style
15 Mar 2018 Mentoring and the Power of Relationships
01 Mar 2018 2018 PSRF Career Fair
27 Feb 2018 ConveyUX Annual Conference
15 Feb 2018 Ethnography
18 Jan 2018 Millennials at Work
11 Dec 2017 PNSMA - SPARKS Conference
30 Nov 2017 Mix & Mingle Holiday Party
16 Nov 2017 Panel: Presenting Insights That Matter
14 Nov 2017 AAF Art Bash
20 Oct 2017 QRCA Mini-Conference - AI and Research
19 Oct 2017 10 Top Mistakes and How to Avoid Them
27 Sep 2017 Accelerate Your New Business Growth Part 2
27 Sep 2017 Accelerate Your New Business Growth Part 1
22 Sep 2017 Co-creating with QRCA
14 Sep 2017 New Product Development: The Role of Research and Insights
15 Jun 2017 Memory's Murky Mysteries
18 May 2017 PSRF Hits the Ballpark! Mariners vs White Sox
06 Apr 2017 Achieving Escape Velocity: Making the Competition Irrelevant
16 Mar 2017 Storytelling and the Power of Data
09 Feb 2017 PSRF Career Fair
19 Jan 2017 Managing an Idea with Zillow: Increase the Value of Consumer Research
01 Dec 2016 Annual PSRF & NW MRA Holiday Party
17 Nov 2016 Past, Present, and Future of Virtual Reality
20 Oct 2016 Using Customer Feedback to Build Loyalty & Drive Long-term Revenue Growth
21 Sep 2016 Get Social with the Puget Sound American Marketing Association
15 Sep 2016 Measuring Marketing ROI with T-Mobile & Marketing Evolution
27 Jun 2016 Cannabis, Camaraderie, and Celebration – PSRF’s 40th Anniversary Event
19 Nov 2015 Luncheon: "What’s So Funny ‘Bout Marketing Research?"
16 Nov 2015 UW Info Session: Master of Science in HCDE
26 Oct 2015 Board Meeting

Puget Sound Research Forum is a 501(c)6 non-profit organization. 
P.O. Box 926 Mercer Island, WA 98040

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