PSRF Event Calendar

    • 01 Jun 2018
    • Edgefield, 2126 SW Halsey St Troutdale, OR 97060

    Northwest Insights Summit

    Partner Event: The Northwest Insights Association Educational Summit

    PSRF Member Special: Register at the Insights Member Rate!

    One day, 16 sessions, and an extraordinary lineup of insights leaders from clients and suppliers.

    Join us to see insights in action, hear about real cases and lessons learned, and look forward to what’s next in research.  The wide-ranging agenda spans qualitative, quantitative, and emerging methods, business strategies, and other timely topics.

    Learn

    • How leading companies are building customer-centric organizations
    • New approaches to product innovation, quantifying emotions in UX, measuring news impact on brand health, and overcoming barriers to empathy in understanding the customer experience.
    • What’s next: the latest in VR, a live demo of applying AI, and what agile market research looks like.
    • More about the ethics of behavioral design, developing an ethnographic mindset, leveraging DIY tools, winning the omni-channel shopper, and using insights to market to millennials.

    Connect: with your insights peers at the cocktail party, during networking breaks, and at the informal meetup the evening before the event.

    Don’t miss this opportunity to learn from and connect with your insights community!





    • 07 Jun 2018
    • 6:00 PM - 9:00 PM
    • 3901 1st Ave S, Seattle, WA 98134

    Join us for our ...
    PSRF Summer Social

    Let's get together to enjoy one of these beautiful long summer evenings with great company, drinks and yummy small plates at Schooner Exact Brewing Company at 3901 1st Ave S in Seattle.

    Drop in anytime between 6 and 9 to kick back on their covered outside veranda. Enjoy your first drink on us, along with a selection of small plates and mussels. 

    See you there!

    • 21 Jun 2018
    • 11:30 AM - 1:30 PM
    • Lake Union Cafe, 3119 Eastlake Ave E, Seattle, WA 98102
    Register

    Thanks to our Luncheon Sponsor:  


    Translating Barks and Meows to Actionable Insights 

    In a world where it is nearly impossible to talk directly to the user of our products, how do we best meet their needs? Jill will share a case study to take you on the journey she typically goes through to understand and learn the insights necessary to launch new products or share new communications. 

    Key Takeaways: 

    • Importance of listening for what consumers say and don't say Translating behaviors into recognizable touch points. 
    • Identifying 'jobs to be done' and how to fulfill those jobs.
    Jill Donahue, Director, Brand Insights, Nestlé Purina North America

    Jill Donahue has been in the marketing research field for 20 years specializing in strategy, moderating and facilitation. She is the Consumer Insights Director for Nestlé Purina Petcare and just concluded several years on the Marketing Research Association national board, including her term as Board Chair. Jill started her career with Porchey Research in St. Louis and continued her vendor career at TNS Research before moving to the client side of the business. She began the marketing research function for Payless Shoesource in 2000 and then moved back to St. Louis to start at Nestlé Purina Petcare in 2004. Throughout her career she has remained an active member of the marketing research industry and is key thought leader in the areas of innovations and strategy


    Menu

    Salad

    Chef’s Choice

    Entrée selections:

    1) BBQ Pork Shanks

    2) Mahi Mahi – black bean salsa

    3) (V) BBQ Portobello & grilled summer squash

    Sides

    Pasta Salad

    Seasonal Vegetables

    Dessert

    Pastry Chef’s Choice


Past events

17 May 2018 Tillamook’s Consumer-led Journey in Shredded Cheese
09 May 2018 AMA MarketMix 2018 Conference
19 Apr 2018 The Voice of the Millennial: Corporate Researcher Style
15 Mar 2018 Mentoring and the Power of Relationships
01 Mar 2018 2018 PSRF Career Fair
27 Feb 2018 ConveyUX Annual Conference
15 Feb 2018 Ethnography
18 Jan 2018 Millennials at Work
11 Dec 2017 PNSMA - SPARKS Conference
30 Nov 2017 Mix & Mingle Holiday Party
16 Nov 2017 Panel: Presenting Insights That Matter
14 Nov 2017 AAF Art Bash
20 Oct 2017 QRCA Mini-Conference - AI and Research
19 Oct 2017 10 Top Mistakes and How to Avoid Them
27 Sep 2017 Accelerate Your New Business Growth Part 2
27 Sep 2017 Accelerate Your New Business Growth Part 1
22 Sep 2017 Co-creating with QRCA
14 Sep 2017 New Product Development: The Role of Research and Insights
15 Jun 2017 Memory's Murky Mysteries
18 May 2017 PSRF Hits the Ballpark! Mariners vs White Sox
06 Apr 2017 Achieving Escape Velocity: Making the Competition Irrelevant
16 Mar 2017 Storytelling and the Power of Data
09 Feb 2017 PSRF Career Fair
19 Jan 2017 Managing an Idea with Zillow: Increase the Value of Consumer Research
01 Dec 2016 Annual PSRF & NW MRA Holiday Party
17 Nov 2016 Past, Present, and Future of Virtual Reality
20 Oct 2016 Using Customer Feedback to Build Loyalty & Drive Long-term Revenue Growth
21 Sep 2016 Get Social with the Puget Sound American Marketing Association
15 Sep 2016 Measuring Marketing ROI with T-Mobile & Marketing Evolution
27 Jun 2016 Cannabis, Camaraderie, and Celebration – PSRF’s 40th Anniversary Event
19 Nov 2015 Luncheon: "What’s So Funny ‘Bout Marketing Research?"
16 Nov 2015 UW Info Session: Master of Science in HCDE
26 Oct 2015 Board Meeting

Puget Sound Research Forum is a 501(c)6 non-profit organization. 
P.O. Box 926 Mercer Island, WA 98040

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