PSRF Event Calendar

    • 22 Sep 2017
    • 9:30 AM - 4:00 PM
    • Fieldwork Seattle, 520 Pike Street #2610 Seattle, WA 98101

    We have an exciting and broad range of topics to cover at our PNW Chapter meeting on September 22nd

    • Have you ever wondered what we can learn from other professions?
    • Have you found yourself really connecting to an ethnography participant and wondering if that’s ok?
    • Have you felt your heart pounding just a bit faster with anxiety when a client asks you to facilitate a “co-creation” session?

    Schedule

    9:30 – 10:00am         Meet and Greet – Registration – Light Breakfast

    10:15 – 10:30am       Announcements & Introductions

    10:30 – 12:00pm      Listening as an Act of Love: What we can learn from others who listen and observe for a living

    12:00 – 1:00pm         Lunch & Facility Announcements

    1:00 – 2:30pm           Delaying Objectivity for Deeper Empathy

    2:30 – 2:45pm           Break

    2:45 – 4.00pm           Stock Your Pantry for Co-Creation: Building your Co-Creation Toolbox

    4:00 and beyond       Optional cocktails and/or dinner out  

    We are very thrilled to welcome this talented and varied group of research professionals to the PNW. We hope you can join us!

    Listening As An Act Of Love: What We Can Learn From Others Who Listen And Observe For A Living

    Presenter: Laurie Tema-Lyn

    “Effective listening” involves a lot more than “hearing”.  Whether talking with a consumer, a client, a stakeholder, or a spouse, listening is a critical component of building strong relationships.  Without effective listening, it’s impossible to gain a deep understanding of the situation or to strategically apply the insights gained.

    This presentation and workshop was created after spending several months researching “effective listening”.  The research entailed in-depth interviews with professionals in a variety of fields in which listening is a key to success.  Laurie will share key listening tips uncovered in her research and conduct workshop activities to help market researchers be more effective listeners. 

    Laurie has presented this topic at the 2017 annual QRCA conference, has an article on this topic published in May 2017’s Quirk’s magazine and has presented this to some of her clients as well.

    Delaying Objectivity For Deeper Empathy
    Presenters: Susan Sweet And Jay Picard

    We always attempt to get a more holistic view of our clients’ challenges and our participants’ real-life issues… but how do we actually do that? We’ve found that employing deep empathy, delaying objectivity until it’s needed can create outcomes with profound impact. This session will debunk some traditional research beliefs, such as maintaining objectivity by the removal of self, and shift our thinking about the power of the researcher’s own perspective and an empathetic mindset at all stages of a project. We’ll share examples from multiple categories and build organic case studies with attendees, as well as provide a step-by-step take-away tool for QRCs to use with their own clients.

    Bio: Susan Sweet is a passionate qualitative research consultant focused on illuminating insights and making the process fun for both clients and participants. She founded Sweet Insight Group in 2012, and has worked alongside some of the best in research and strategy for the past 20 years. She has served two terms on QRCA’s Board of Directors and currently serves as co-chair of the Industry Relations Committee. Susan loves hiking with her dog, dancing like no one’s watching, eating and drinking in foreign countries, and hugging her kids.

    Bio: Jay Picard is a human-centric brand strategist who seeks global culture and creativity in all its forms. He founded Think Say Feel after almost 20 years in strategic planning roles. Jay’s work is rooted in human behavior, going beyond the stats to create bonds between people and brands. He is an active member of the Pacific Northwest chapter of QRCA, and serves as a member of the Board of Directors of the Seattle Symphony. Jay loves coffee, dogs, hockey, travel, the outdoors and Maine.

    Stock Your Pantry For Co-Creation: Building Your Co-Creation Toolbox

    Presenter: Laurie Tema-Lyn

    • What’s ripe for Co-Creation?
    • Success is in the details of set up 
    • Crafting Co-Creation Designs 
    • Harnessing results and moving forward

    Laurie will talk through client cases that resulted in new products on the shelf including an initiative she conducted with Abby Leafe for Sabra Guacamole.

    There will be plenty of time for Q&A during the workshop and afterwards. 

    Bio: Laurie has been specializing in the integration of qualitative research and creativity for more than 25 years. She is a recognized leader in the field and a frequent industry presenter. Laurie is author of numerous articles on the topic and related fields, and her book, Stir It Up! Recipes for Robust Insights & Red Hot Ideas was published by Paramount Market Publications in 2011.

    She is currently a member of the Board of Directors of QRCA, having served for many years as Co-Chair of the Philadelphia Chapter and as a member of the editorial team of QRCA VIEWS, including 2 years as Editor-in-Chief.  Laurie weaves her passions for theater, music, and creative cooking into her work.

    Details

    Cost:

    • $100 USD QRCA Members
    • $150 USD Non-members

    RSVP: By September 19th

    To reserve your spot email nancy@hardwickresearch.com

    We have two payment options: 
    • 1.      Send a check (made out to “PNW Chapter of QRCA”) to 8720 SE 45th Street, Mercer Island, WA 98040
    • 2.      If you would like to pay via PayPal, let Nancy know and she can send you an invoice

    Your payment guarantees your spot.

    Given the popularity of these events, and the fact that we order food for you, if you register you must pay, whether or not you attend.

    Save the date: At our next meeting on Oct 20th we will participate in the QRCA virtual mini-conference and welcome speaker Caroline Volpe for an in-person presentation in Seattle. More details coming soon. 



    • 27 Sep 2017
    • 11:30 AM - 2:00 PM
    • Ecotrust, 721 Northwest 9th Ave, #200, Portland, OR 97209

    Accelerate Your New Business Growth

    PSRF Members use the discount code "evolve" for a 50% discount

    To register please go to https://www.evolvestrategicventures.com/events
    Don't forget to use your discount code for PSRF!

    This keynote session will apply the newest “Crossing the Chasm 3.0” methods + tools to help new ventures accelerate revenue growth and market dominance in 2017 - 2018. Learn from our work with 500+ Tech Companies worldwide.

    FAQs

    Keynote speaker Michael Eckhardt, Managing Director of the Chasm Institute located in the Silicon Valley

    www.chasminstitute.com

    As a recognized expert in strategic marketing and new business growth, Michael Eckhardt will provide practical tools for gaining and sustaining leadership positions in tough, highly-competitive markets.

    New to the Chasm? See the book that has sold more than 2 million copies! Learn more about Geoffrey Moore and marketing and selling disruptive products at http://www.geoffreyamoore.com/books-by-geoffrey-moore/

    Who should attend:

    • Venture CEO’s
    • Founders and entrepreneurs
    • Start-up teams
    • Product teams
    • Investors and Venture board members

    How can I contact the organizer with any questions?

    www.evolvestrategicventures.com or info@evolvestrategicventures.com

    Event Schedule

    11:30 Doors Open & Networking

    12:00 It All Starts Here! – Lynn Sheehan Evolve Strategic Ventures

    12:15 Keynote Address: Michael Eckhardt Managing Director of the Chasm Institute – Silicon Valley

    Crossing the Chasm 3.0

    1:30 Networking & back to work!

    Food will be served: light lunch fair and beverages

    What's included

    • Keynote address by Michael Eckhardt - Managing Director of the Chasm Institute
    • First 50 guests will receive a copy of "Crossing the Chasm 3.0" by Geoffrey Moore
    • Great opportunity to network with industry experts and peers
    • Food!

    Refunds up to 7 days before event

    • 27 Sep 2017
    • 5:30 PM - 8:00 PM
    • Ecotrust, 721 Northwest 9th Ave, #200, Portland, OR 97209

    Accelerate Your New Business Growth

    PSRF Members use the discount code "evolve" for a 50% discount

    Accelerate Your Business

    To register please go to https://www.evolvestrategicventures.com/events
    Don't forget to use your discount code for PSRF!

    This keynote session will apply the newest “Crossing the Chasm 3.0” methods + tools to help mid-size and large companies accelerate revenue growth and market dominance in 2017 - 2018. Learn from our work with 500+ Tech Companies worldwide.

    FAQs

    Keynote speaker Michael Eckhardt, Managing Director of the Chasm Institute located in the Silicon Valley

    www.chasminstitute.com

    As a recognized expert in strategic marketing and new business growth, Michael Eckhardt will provide practical tools for gaining and sustaining leadership positions in tough, highly-competitive markets.

    New to the Chasm? See the book that has sold more than 2 million copies! Learn more about Geoffrey Moore and marketing and selling disruptive products at http://www.geoffreyamoore.com/books-by-geoffrey-moore/

    Who should attend:

    • Executives and Senior Managers
    • Key professionals in product launch
    • Product development, product management, and marketing
    • Corporate venture and innovation executives
    • All seeking to win with breakthrough products in the next 18 months
    • All of the above seeking a chance to network with industry experts and peers

    How can I contact the organizer with any questions?

    www.evolvestrategicventures.com or info@evolvestrategicventures.com

    Event Schedule

    • 5:30 Doors Open & Networking, food will be available
    • 6:00 It All Starts Here! – Lynn Sheehan Evolve Strategic Ventures
    • 6:15 Keynote Address: Michael Eckhardt Managing Director of the Chasm Institute – Silicon Valley

    Crossing the Chasm 3.0

    • 7:30 Networking

    Food will be served: light dinner fair and beverages

    What's included

    • Keynote address by Michael Eckhardt - Managing Director of the Chasm Institute
    • First 50 guests will receive a copy of "Crossing the Chasm 3.0" by Geoffrey Moore
    • Great opportunity to network with industry experts and peers
    • Food!

    Refunds up to 7 days before event

    • 19 Oct 2017
    • 11:30 AM - 1:00 PM
    • Lake Union Cafe, 3119 Eastlake Ave E, Seattle, WA 98102


    Thanks to our October Luncheon Sponsor

    10 Top Research Mistakes and How to Avoid Them

    MDC Research President Michael Oilar will discuss 10 mistakes he has seen client-side research teams make over his 30+ years in the industry.  These misguided, even if well-intended, practices often cost companies time, money, and data reliability.  These ‘mistakes’ are addressed in order to make client-side research budgets and teams more effective.  Michael will share his perspective on these common errors, as well as his suggestions for positive changes.

    Our Speaker: 

    Michael Oilar is the president of MDC Research, a full-service market research and consulting firm headquartered in Portland, Oregon.  More than 30 years in the industry have given Michael broad experience in market research and consulting. Michael is a highly qualified focus group moderator, averaging more than 75 groups per year, with audiences ranging from Senior MIS/LAN managers and commercial real estate developers to professional loggers, irrigation engineers, and the general population. His degree in Economics, coupled with seven years of banking experience, also make him uniquely qualified to assist financial institutions with positioning and marketing strategies. Additional experience includes extensive branch site analysis, profitability studies and customer satisfaction evaluations.


    OCTOBER 10/19/17 Menu

    Salad - Chef’s Choice 

    Entrée selections: 

    • Meat: Five Spiced Beef - crispy onions 
    • Fish: Grilled Salmon – miso glaze, asian slaw 
    • Vegetarian: Stuffed Roasted Red Bell Pepper 

    Sides: 
    Roasted Potatoes 
    Seasonal Vegetables 

    Dessert: Pastry Chef’s Choice 


    • 16 Nov 2017
    • 11:30 AM - 1:00 PM
    • Lake Union Cafe, 3119 Eastlake Ave E, Seattle, WA 98102

    Thank you to our Speakers:

    November Menu

    Salad - Chef’s Choice 

    Entrée selections: 

    • Meat: Rosemary Garlic Chicken- lemon, capers, artichoke hearts, roasted tomatoes  
    • Fish: Lemon-Garlic Prawn Skewer  
    • Vegetarian: Roasted Vegetable Skewer 

    Sides: 
    Roasted Garlic Mashed Potatoes 
    Seasonal Vegetables 

    Dessert: Pastry Chef’s Choice 

    • 11 Dec 2017
    • 12 Dec 2017
    • Museum of Flight in Seattle, WA

    The 5th Annual SPARKS Conference — Save the Date!
    December 11th through December 12th of 2017

    at the Museum of Flight in Seattle, WA.

    The first day of the SPARKS conference features over a dozen social marketing experts speaking on behavior change related to some of the most urgent issues we face, including public health, injury prevention, environmental health and protection, and community well-being in the Pacific Northwest. The second day includes in-depth intermediate and advanced level training on social marketing strategies used to tackle these issues.


    Day 1 General Admission: $175*

      Day 1 PNSMA Member Admission: $135

      Day 2 Admission (for everyone): $150


    * If you are not currently a PNSMA member, but would like to join, if you pay for your 2018 membership ($35, which includes membership to iSMA and SMANA) now, you can attend the conference at the member rate of $135. Become a PNSMA member today by clicking here

    Monday, December 11th (lunch will be provided)

    • This main day of the conference features social marketing professionals speaking upon behavior change related to public health, injury prevention, environmental health and protection, and community well-being.

    Tuesday, December 12th (bring your own lunch)

    • This OPTIONAL second day includes expert-led workshops on intermediate and advanced social marketing concepts such as customer orientation, behavioral theory, exchange, and actionable insights.

    The agenda and speakers will be announced in the coming weeks. In the meantime, please help us spread the word by liking us on Facebook, using #SPARKS17 on social media, and sending the registration link to all your friends and fellow social marketers! 



    • 18 Jan 2018
    • 11:30 AM - 1:00 PM
    • Lake Union Cafe, 3119 Eastlake Ave E, Seattle, WA 98102

    Millennials at Work

    The Millennial generation will become 50% of the workforce by 2020.  As a growing part of our workforce they will reshape the world of work.  Are you Ready?  As they begin their working lives, what are the hopes and expectations of this generation?  And, how can business leaders and HR professionals revise their strategies accordingly? Join us to become a Millennial audience expert and get fresh perspective to develop smart communications strategies. (this is just a working description and is not ready for public promotion as Heather wants to fine tune it a bit.

    Heather Scott, WE Worldwide 

    January Menu

    Salad - Chef’s Choice 

    Entrée selections: 

    • Meat:   
    • Fish: 
    • Vegetarian:  

    Sides: 
    Chef’s Choice
    Chef’s Choice 

    Dessert: Pastry Chef’s Choice 

    • 15 Feb 2018
    • 11:30 AM - 1:00 PM


    • 27 Feb 2018
    • 01 Mar 2018
    • Seattle, WA

    Great Reasons to Attend the Annual Seattle UX Conference - ConveyUX

    There are a lot of great reasons to be part of the Annual ConveyUX Conference in Seattle. Here is a quick list to help you make your decision to attend.

    • Education – Over thirty UX practitioners will be presenting 40+ educational sessions over the three days of the conference.
    • Networking – Throughout, we have a lot of networking activities so you can meet and enjoy the company of your peers. Making connections with other UXers is a great way to keep up on all the exciting things going on in our field.
    • Free Workshops – Eight exciting topics will be presented in our workshop day.
    • Videos – Attendees receive exclusive, private access to all the conference videos for four months after the conference.
    • Project Work – The Project Showcase is a unique opportunity to hear about the details of actual projects from the people who designed and implemented them.
    • Seattle – ConveyUX is a home-grown Seattle event, produced by Blink UX. This is the one event that UX professionals can count on to bring a yearly stream of great content to the Puget Sound area.

    Plus,

    • A number of organizations are offering their support as sponsors and exhibitors. You can find out about the latest products and services and have a chance at a number of raffle prizes.
    • The conference rate at the Motif Seattle Hotel is just $186 for attendees.
    • Seattle is a hotbed of design and development, making it a great place to make contacts in the UX field.
    • Seattle is a fun and interesting city to explore, with great restaurants, sights, and neighborhoods.
    • There is no charge to change your registration to another individual if you can’t attend.
    • Attendees receive a super discount during registration for the following year.



    • 01 Mar 2018
    • 6:30 PM - 8:30 PM


    • 15 Mar 2018
    • 11:30 AM - 1:00 PM


    • 19 Apr 2018
    • 11:30 AM - 1:00 PM


    • 17 May 2018
    • 11:30 AM - 1:00 PM


    • 21 Jun 2018
    • 11:30 AM - 1:00 PM
    • Lake Union Cafe, 3119 Eastlake Ave E, Seattle, WA 98102

    Jill Donahue, Purina


    January Menu

    Salad - Chef’s Choice 

    Entrée selections: 

    • Meat:   
    • Fish: 
    • Vegetarian:  

    Sides: 
    Chef’s Choice
    Chef’s Choice 

    Dessert: Pastry Chef’s Choice 

Puget Sound Research Forum is a 501(c)6 non-profit organization. 
P.O. Box 926 Mercer Island, WA 98040

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