PSRF Event Calendar

    • 30 Nov 2017
    • 6:00 PM - 9:00 PM
    • Lake Union Cafe, 3119 Eastlake Ave E, Seattle, WA 98102

    Join us for a year-end holiday celebration ... 

    ... with our friends and colleagues from Insights Association, the American Marketing Association, and the American Advertising Federation


    The weather outside may be frightful but a Puget Sound Research Forum Mix and Mingle Holiday party is sure to be delightful! This year, we are teaming up with our friends from Insights Association, the American Marketing Association (AMA), and the American Advertising Federation (AAF) in a year-end holiday celebration. Come and join us for drinks, delicious hors d’oeuvres, some holiday cheer, lovely live jazz music and a great company on November 30th at 6pm at Lake Union Café.  The agenda includes fun, interesting conversations and networking opportunities. 

    Thanks to our event sponsors: 


    • 11 Dec 2017
    • 12 Dec 2017
    • Museum of Flight in Seattle, WA

    The 5th Annual SPARKS Conference — Save the Date!
    December 11th through December 12th of 2017

    at the Museum of Flight in Seattle, WA.

    The first day of the SPARKS conference features over a dozen social marketing experts speaking on behavior change related to some of the most urgent issues we face, including public health, injury prevention, environmental health and protection, and community well-being in the Pacific Northwest. The second day includes in-depth intermediate and advanced level training on social marketing strategies used to tackle these issues.

    Day 1 General Admission: $175*

      Day 1 PNSMA Member Admission: $135

      Day 2 Admission (for everyone): $150

    * If you are not currently a PNSMA member, but would like to join, if you pay for your 2018 membership ($35, which includes membership to iSMA and SMANA) now, you can attend the conference at the member rate of $135. Become a PNSMA member today by clicking here

    Monday, December 11th (lunch will be provided)

    • This main day of the conference features social marketing professionals speaking upon behavior change related to public health, injury prevention, environmental health and protection, and community well-being.

    Tuesday, December 12th (bring your own lunch)

    • This OPTIONAL second day includes expert-led workshops on intermediate and advanced social marketing concepts such as customer orientation, behavioral theory, exchange, and actionable insights.

    The agenda and speakers will be announced in the coming weeks. In the meantime, please help us spread the word by liking us on Facebook, using #SPARKS17 on social media, and sending the registration link to all your friends and fellow social marketers! 

    • 18 Jan 2018
    • 11:30 AM - 1:30 PM
    • Lake Union Cafe, 3119 Eastlake Ave E, Seattle, WA 98102

    Thank you to our luncheon sponsor Cocker Fennessy

    Millennials at Work

    The Millennial generation will become 50% of the workforce by 2020.  As a growing part of our workforce they will reshape the world of work.  Are you Ready?  As they begin their working lives, what are the hopes and expectations of this generation?  And, how can business leaders and HR professionals revise their strategies accordingly? Join us to become a Millennial audience expert and get fresh perspective to develop smart communications strategies. (this is just a working description and is not ready for public promotion as Heather wants to fine tune it a bit.

    Heather Scott, WE Worldwide 

    Heather Scott, Vice President, Strategic Planning and Consumer Insights, Seattle

    Heather is a pioneer in the modern art of communications planning and media relations.  Her nearly 30 year career has been punctuated with a mix of client and agency work where she seeks to create more meaningful and mutually beneficial relationships between brands and people.  She is responsible for leading and overseeing the integration of the customer insights practice across the agency’s North America business.

    Prior to joining WE, she served as the Principal Marketing Manager at Amazon, leading channel marketing for US retail devices supporting tablets, e-readers and streaming media. Prior to Amazon, Heather led a team of strategic planners for Wunderman, a digital agency where she was responsible for integrated marketing strategy development, uncovering insights and trends and overseeing the planning team.  In this role she worked with Adidas, T-Mobile, Intel and Group Health pushing for fresh insights, unique strategies and disruptive concepts which helped T-Mobile win the 2013 DMA Marketer of the Year award. 

    January - 1/18/18


    Chef’s Choice

    Entrée selections:

    1) Fish: Grilled Salmon – orange thyme glaze

    2) Meat: Honey Mustard Chicken

    3) Vegitarian: Stuffed Portobello


    Roasted Potatoes

    Seasonal Vegetables


    Pastry Chef’s Choice


    • 15 Feb 2018
    • 11:30 AM - 1:30 PM
    • Lake Union Cafe

    Brought to you by Strategic Research Associates


    Speaker: Norman Stolzoff
    Ethnographic Insight

    Dr. Norman Stolzoff is an expert in the study of culture and consumer behavior with over 15 years of ethnographic research experience. He received a B.A. in anthropology from Stanford University, and a Ph.D. from University of California at Davis in Cultural Anthropology.

    Prior to forming Ethnographic Insight, he taught anthropological theory and methods at San FranciscoState University and Bowdoin College. He is the author of the critically acclaimed book Wake the Town and Tell the People: Dancehall Culture in Jamaica. He is a frequent speaker at conferences, universities, bookstores, and on the radio.

    Pursuing his interest in the commercial application of anthropology and ethnography to the technology sector, he became a Senior Research Fellow at the Center for Research on Information Technology and Organizations (CRITO) at the University of California, Irvine. At CRITO, he conducted in-depth ethnographic research that examined the adoption, use, and impact of personal computers on households in the U.S, Sweden, and India. (Read Article).

    After leaving CRITO, Stolzoff became the Director of Qualitative Research at King, Brown and Partners, a market research firm in the Bay Area where he honed his research skills in technology. He founded Ethnographic Insight in 2001 in response to the tremendous opportunity in the marketplace for ethnographic research.

    Dr. Norman Stolzoff has a successful track record in leveraging strategic research for transformative consumer experiences. He has deep expertise in understanding people in the context of everyday life, synthesizing insights, and translating opportunities to stakeholders to ignite passion and activate the innovation roadmap.

    February- 2/15/18


    Chef’s Choice

    Entrée selections:

    1) Meat: Beef Tenderloin – fig & gorgonzola

    2) Fish: Parmesan Crusted Tilapia

    3) Vegetarian: Eggplant Cannelloni


    Pasta – olive oil & garlic

    Seasonal Vegetables


    Pastry Chef’s Choice

    • 27 Feb 2018
    • 01 Mar 2018
    • Seattle, WA

    Great Reasons to Attend the Annual Seattle UX Conference - ConveyUX

    There are a lot of great reasons to be part of the Annual ConveyUX Conference in Seattle. Here is a quick list to help you make your decision to attend.

    • Education – Over thirty UX practitioners will be presenting 40+ educational sessions over the three days of the conference.
    • Networking – Throughout, we have a lot of networking activities so you can meet and enjoy the company of your peers. Making connections with other UXers is a great way to keep up on all the exciting things going on in our field.
    • Free Workshops – Eight exciting topics will be presented in our workshop day.
    • Videos – Attendees receive exclusive, private access to all the conference videos for four months after the conference.
    • Project Work – The Project Showcase is a unique opportunity to hear about the details of actual projects from the people who designed and implemented them.
    • Seattle – ConveyUX is a home-grown Seattle event, produced by Blink UX. This is the one event that UX professionals can count on to bring a yearly stream of great content to the Puget Sound area.


    • A number of organizations are offering their support as sponsors and exhibitors. You can find out about the latest products and services and have a chance at a number of raffle prizes.
    • The conference rate at the Motif Seattle Hotel is just $186 for attendees.
    • Seattle is a hotbed of design and development, making it a great place to make contacts in the UX field.
    • Seattle is a fun and interesting city to explore, with great restaurants, sights, and neighborhoods.
    • There is no charge to change your registration to another individual if you can’t attend.
    • Attendees receive a super discount during registration for the following year.

    • 01 Mar 2018
    • 6:00 PM - 9:00 PM
    • UWBG Center for Urban Horticulture, 3501 NE 41st Street, Seattle WA 98105

    PSRF Career Fair 

    The Puget Sound Research Forum is pleased to host our second Career Fair providing networking opportunities for both companies and job seekers.

    This event is designed to connect job seekers and experienced market research and UX research professionals.

    In addition to job seekers and potential employers, we would like to make a special invitation to those currently working in the market research and UX research industry. We are hoping you would be interested in networking and potentially mentoring those new to our industry. Also please feel free to take this opportunity to speak with employers to learn about openings and pass on these opportunities to others you know who are looking for work.

    Last year attendees included:

    • 15 Mar 2018
    • 11:30 AM - 1:30 PM

    March – 3/15/18


    Chef’s Choice

    Entrée selections:

    1) Teriyaki Chicken Breast

    2) Sticky Garlic Prawn Skewer

    3) (V) Vegetable Stir Fry


    Jasmin Rice

    Seasonal Vegetables


    Pastry Chef’s Choice

    • 19 Apr 2018
    • 11:30 AM - 1:30 PM

    • 17 May 2018
    • 11:30 AM - 1:30 PM

    • 21 Jun 2018
    • 11:30 AM - 1:30 PM
    • Lake Union Cafe, 3119 Eastlake Ave E, Seattle, WA 98102

    Jill Donahue, Purina

    January Menu

    Salad - Chef’s Choice 

    Entrée selections: 

    • Meat:   
    • Fish: 
    • Vegetarian:  

    Chef’s Choice
    Chef’s Choice 

    Dessert: Pastry Chef’s Choice 

Puget Sound Research Forum is a 501(c)6 non-profit organization. 
P.O. Box 926 Mercer Island, WA 98040

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