PSRF Event Calendar

    • 06 Jun 2019
    • 6:00 PM - 9:00 PM
    • 1220 Nickerson Street, Seattle, WA, 98119
    Join us for our ...
    PSRF Spring Social

    Let's get together to enjoy one of these beautiful longer and warmer evenings with great company and unlimited beer at Rooftop Brew Co at 1220 Nickerson Street in Seattle. 

    The event is free to attend. Drop in anytime between 6 and 9 to see the operations of an active brewery and taste their beer! Not a beer drinker? We'll have wine for you! And, we will have appetizers and pizza as well. 

    What you can expect?

    • LOTS of beer :)
    • Non-alcoholic beverages and wine 
    • Food (appetizers and PIZZA)
    • AWESOME scene of an active brewery
    • GREAT company 
    • WONDERFUL time

    See you there!

    • 21 Jun 2019
    • 11:30 AM - 1:30 PM
    • Lake Union Cafe, 3119 Eastlake Ave E, Seattle, WA 98102
    • 93
    The Future of Insights is Human

    Microsoft’s Market Research team is undergoing a 3-5-year journey to change how they think, work and contribute to the biggest, most important business decisions Microsoft makes.

    To be an insights team at the bleeding edge of the industry, the mindset and  approach must evolve significantly to become data-type agnostic.  The Digital Transformation journey is about changing the Market Research's team approach to insights, not the outcome.

    Microsoft is examining every aspect of the Insights Supply Chain Framework to drive long-term Digital Transformation:

    • Data & Ingestion: how to ingest and harmonize a high volume and wide variety of data types
    • Analytics & Tools: how to widen the access/usage of data analytic tools across the team and stakeholders by leveraging technologies such as ML and AI to increase analytic speed and quality. 
    • Insights Delivery: how to create and distribute insights from self-serve, real-time insights portals to videos to presentations.
    • Team Readiness: how to address the shift in culture mindset and teach hard and soft skills to our researchers.

    Our Speaker:

    Zontziry "Z" Johnson, Market Research Manager, Microsoft

    Z is responsible for on-boarding all new hires in Microsoft’s Customer and Market Research (CMR), a division with over 90 professionals that manages global insights for all commercial and consumer products, apps and services.

    She creates and teaches the skills, tools, and methodologies needed for researchers to move from traditional methodologies to innovative, data-agnostic insights. Z develops personalized and system-wide plans, organizing and aligning resources to create a dynamic and disciplined learning environment. 

    She is deeply connected and engaged in the insights industry, providing thought leadership through her MRXplorer blog and podcast and through participation on the Board of Directors of Market Research Institute International. 

    Lunch will be served, including a salad, entree, sides and dessert. You may indicate your entree choice in the registration form. Menu details can be found on the Luncheons page.

Past events

16 May 2019 Keeping Your Customer Personas Fresh
25 Apr 2019 Advertising and Amazon: How brands are maximizing their return on Amazon
11 Apr 2019 2019 PSRF Career Fair
28 Feb 2019 Pricing Models and Research
17 Jan 2019 Cannabis Goes Mainstream
10 Dec 2018 PNSMA - SPARKS 2018 Conference
06 Dec 2018 Mix and Mingle Holiday Party
07 Nov 2018 The Use of Virtual Reality in Research
20 Sep 2018 Defining the "West Coast Vibe" with Research
21 Jun 2018 Strategy, Moderation and Facilitation
07 Jun 2018 PSRF Summer Social
01 Jun 2018 Northwest Insights Summit
17 May 2018 Tillamook’s Consumer-led Journey in Shredded Cheese
09 May 2018 AMA MarketMix 2018 Conference
19 Apr 2018 The Voice of the Millennial: Corporate Researcher Style
15 Mar 2018 Mentoring and the Power of Relationships
01 Mar 2018 2018 PSRF Career Fair
27 Feb 2018 ConveyUX Annual Conference
15 Feb 2018 Ethnography
18 Jan 2018 Millennials at Work
11 Dec 2017 PNSMA - SPARKS Conference
30 Nov 2017 Mix & Mingle Holiday Party
16 Nov 2017 Panel: Presenting Insights That Matter
14 Nov 2017 AAF Art Bash
20 Oct 2017 QRCA Mini-Conference - AI and Research
19 Oct 2017 10 Top Mistakes and How to Avoid Them
27 Sep 2017 Accelerate Your New Business Growth Part 2
27 Sep 2017 Accelerate Your New Business Growth Part 1
22 Sep 2017 Co-creating with QRCA
14 Sep 2017 New Product Development: The Role of Research and Insights
15 Jun 2017 Memory's Murky Mysteries
18 May 2017 PSRF Hits the Ballpark! Mariners vs White Sox
06 Apr 2017 Achieving Escape Velocity: Making the Competition Irrelevant
16 Mar 2017 Storytelling and the Power of Data
09 Feb 2017 PSRF Career Fair
19 Jan 2017 Managing an Idea with Zillow: Increase the Value of Consumer Research
01 Dec 2016 Annual PSRF & NW MRA Holiday Party
17 Nov 2016 Past, Present, and Future of Virtual Reality
20 Oct 2016 Using Customer Feedback to Build Loyalty & Drive Long-term Revenue Growth
21 Sep 2016 Get Social with the Puget Sound American Marketing Association
15 Sep 2016 Measuring Marketing ROI with T-Mobile & Marketing Evolution
27 Jun 2016 Cannabis, Camaraderie, and Celebration – PSRF’s 40th Anniversary Event
19 Nov 2015 Luncheon: "What’s So Funny ‘Bout Marketing Research?"
16 Nov 2015 UW Info Session: Master of Science in HCDE
26 Oct 2015 Board Meeting

Puget Sound Research Forum is a 501(c)6 non-profit organization. 
P.O. Box 926 Mercer Island, WA 98040

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