PSRF Event Calendar

    • 18 Oct 2018
    • 11:30 AM - 1:30 PM
    • Lake Union Cafe, 3119 Eastlake Ave E, Seattle, WA 98102
    • 94
    Register

    Neurocraze: Brains, Politics and Neuromarketing

    Marketers have joined numerous other fields in embracing what could arguably be called a Neuro craze, the pursuit of deeper insights into human decision-making and behavior based on brain science. The result for marketing has been both growth and hype in a new area of marketing research called neuromarketing.

    The alluring promise of neuromarketing is that the method yields more accurate insight into how individuals really think and feel in ways that traditional methods such as surveys and public opinion polls completely fail to capture. One recent area where this issue has come to the surface is in the realm of politics due to the perception that political polling failed to accurately measure deeply rooted public sentiment that led to the 2016 election outcomes.

    This, however, begs the question how likely is it that the data obtained in neuromarketing research can better predict human decision-making and behavior? Put more bluntly within the context of politics, are unconscious brain processes that may not be revealed through traditional marketing research methods better predictors of election outcomes and should political campaigns focus on appealing to the more raw, reptilian parts of voters’ brains?

    This talk will wrestle with these questions from a scientific perspective. Attendees will receive an overview of Neuromarketing as a cutting-edge research methodology and be introduced to a framework for scientifically valid and practically valuable applications of the science. This talk will feature presentation of a case study on neuromarketing science consisting of a joint study on the 2016 presidential election that was conducted by Media Mind Insights at Texas Tech University and Cascade Strategies in Seattle, Washington.

    Attendees should gain insights into the relationship between public opinion polling and the methods and measures of Neuromarketing, especially in the fascinating realm of politics, and walk away with the ability to critically evaluate and possibly apply this method in their own work.


    Our Speaker: 

    Paul Bolls, Professor at the College of Media & Communications at Texas Tech University.

    Dr. Bolls is a professor and the director of Media Mind Insights, a Neuromarketing research group in the Center for Communication Research at Texas Tech University. He has nearly 25 years of experience using neurophysiological methods to study how individuals cognitively and emotionally process media. Dr. Bolls co-authored “Psychophysiological Measurement and Meaning: Cognitive and Emotional Processing of Media” the first research methods book completely dedicated to the application of neurophysiological methods in media research. He works as a Neuromarketing consultant and regularly conducts projects for large national clients in his lab at Texas Tech University. Dr. Bolls’ holds a PhD from Indiana University, MA from Washington State University, and a BA from Montana State University. Prior to graduate school he worked in commercial radio as an on-air talent. He grew up in Montana and loves escaping back to the beauty of the Northwest as much as possible.


    Luncheon will be served including a salad, entree, sides and dessert. You may indicate your entree choice in the registration form. Menu details can be found on the Luncheons page.
    • 07 Nov 2018
    • 6:00 PM - 9:00 PM
    • Nordic Museum, 2655 NW Market St, Seattle, WA 98107
    • 39
    Register
    The Future Is Virtually Here Experience for yourself at this exclusive evening event

    Attendance is LIMITED TO 40 PEOPLE 

    This exciting Wednesday evening will begin as David Bauer, of Hemispheres, shares how Virtual Reality will shape the future of research. We will start at the new Nordic Museum in Ballard. 

    Attendees will have an opportunity to experience VR for themselves as well as gain:

    • An overview of virtual, augmented, and mixed reality
    • An introduction to the companies and technologies in this spae
    • Videos that demonstrate the possible applications of AR and VR
    • Examples of how VR can be used in research today and in the near future
    • Ideas for how research facilities and platforms could embrace and apply this technology for a competitive advantage

    After the presentation, attendees will walk to Portal VR Lounge at 2601 NW Market -- approximately a 3-5 minute walk -- to enjoy pizza and drinks while David takes Q & A from 7:15 to 8pm.  Each attendee will receive a coupon good for one beer or non alcoholic beverage. 


    At 8:00 all attendees will have the chance to experience VR in one of the booths for up to 10 minutes.

    Our Speaker: 

    David Bauer has spent over twenty years exploring human perceptions and behaviors and their implications for business strategy. He strives to understand how both rational and emotional elements factor into people’s decision making. Based on this approach, he founded the consumer insights agency Hemispheres in Seattle in 2003.

    David and Hemispheres offer a full range of qualitative and quantitative research methods as well as ideation, user experience and business strategy. Their work covers a broad spectrum of categories including technology, retailing, consumer products, food and beverage, health care, beauty, business services and durable goods. David has conducted qualitative research across North American and Europe as well as in Colombia, Brazil, Argentina, Japan, China and Australia.

    He is a frequent speaker and panel moderator and in the past few years has presented at the Qualitative Research Consultants Association conference, the NW Insights Summit, QUAL360, the Puget Sound Research Forum, the American Marketing Association MarketMix conference and the Seattle chapter of the Interaction Design Association. David has also held positions at Q2 Brand Intelligence, Publicis Advertising, Tattoo brand consulting, Morla Design and KQEDfm. 

    Pizza will be served. You may indicate your topping choice in the registration form. 

    • 17 Jan 2019
    • 11:30 AM - 1:30 PM
    • Lake Union Cafe, 3119 Eastlake Ave E, Seattle, WA 98102
    Register

    Cannabis Goes Mainstream

    At first blush, people think of cannabis as a crop or a commodity; so how can you brand that?  

    Eric’s company, Canna Ventures, has changed that thinking by leading young cannabis companies into the world of branding and all its attendant activities, from logo and packaging to sophisticated systems that forecast demand and track usage.  Eric credits sophisticated market research methods for most of these advances, and he will talk about those methods, including a multi-year National Canna Consumer Typology his company has produced.

    Eric will be talking about the branding of emerging cannabis companies as legalization (both medical and recreational) progresses around the country. 

    Our Speaker: 

    Eric Layland, Digital Agency Leader 

    With over 22 years of evolving experience in digital marketing and technology, few others have as deep exposure in the interactive space. In the world of agencies where self-promotion often trumps capability, Eric’s most significant accomplishment is his reputation for integrity, intelligence and the hard work his team delivers on behalf of clients.

    Confluence Digital begins Eric’s next phase after 6 years as the driving force and co-founder behind Point It Inc., one of Seattle’s largest paid search agencies managing over $30 million in client media dollars annually.

    Past client work includes oversight of search marketing programs for Microsoft, RealNetworks, Hewlett-Packard, CISCO Systems, and over 200 others in both B2B and B2C markets. A particular source of pride is the ascendance of former team members to digital marketing leadership roles at firms such as Adobe Analytics, RealNetworks, Marchex, Razorfish, Cafepress, The Cobalt Group, and others.

    Eric began his career at Fluke Corporation (now Danaher, nyse: dhr) where he was exposed to the possibility of the Internet. He holds a Bachelors of Science in Marketing from San Diego State University and lives happily in Seattle.

    Luncheon will be served including a salad, entree, sides and dessert. You may indicate your entree choice in the registration form. Menu details can be found on the Luncheons page.

Past events

20 Sep 2018 Defining the "West Coast Vibe" with Research
21 Jun 2018 Strategy, Moderation and Facilitation
07 Jun 2018 PSRF Summer Social
01 Jun 2018 Northwest Insights Summit
17 May 2018 Tillamook’s Consumer-led Journey in Shredded Cheese
09 May 2018 AMA MarketMix 2018 Conference
19 Apr 2018 The Voice of the Millennial: Corporate Researcher Style
15 Mar 2018 Mentoring and the Power of Relationships
01 Mar 2018 2018 PSRF Career Fair
27 Feb 2018 ConveyUX Annual Conference
15 Feb 2018 Ethnography
18 Jan 2018 Millennials at Work
11 Dec 2017 PNSMA - SPARKS Conference
30 Nov 2017 Mix & Mingle Holiday Party
16 Nov 2017 Panel: Presenting Insights That Matter
14 Nov 2017 AAF Art Bash
20 Oct 2017 QRCA Mini-Conference - AI and Research
19 Oct 2017 10 Top Mistakes and How to Avoid Them
27 Sep 2017 Accelerate Your New Business Growth Part 2
27 Sep 2017 Accelerate Your New Business Growth Part 1
22 Sep 2017 Co-creating with QRCA
14 Sep 2017 New Product Development: The Role of Research and Insights
15 Jun 2017 Memory's Murky Mysteries
18 May 2017 PSRF Hits the Ballpark! Mariners vs White Sox
06 Apr 2017 Achieving Escape Velocity: Making the Competition Irrelevant
16 Mar 2017 Storytelling and the Power of Data
09 Feb 2017 PSRF Career Fair
19 Jan 2017 Managing an Idea with Zillow: Increase the Value of Consumer Research
01 Dec 2016 Annual PSRF & NW MRA Holiday Party
17 Nov 2016 Past, Present, and Future of Virtual Reality
20 Oct 2016 Using Customer Feedback to Build Loyalty & Drive Long-term Revenue Growth
21 Sep 2016 Get Social with the Puget Sound American Marketing Association
15 Sep 2016 Measuring Marketing ROI with T-Mobile & Marketing Evolution
27 Jun 2016 Cannabis, Camaraderie, and Celebration – PSRF’s 40th Anniversary Event
19 Nov 2015 Luncheon: "What’s So Funny ‘Bout Marketing Research?"
16 Nov 2015 UW Info Session: Master of Science in HCDE
26 Oct 2015 Board Meeting

Puget Sound Research Forum is a 501(c)6 non-profit organization. 
P.O. Box 926 Mercer Island, WA 98040

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