Partner Event: The Northwest Insights Association Educational Summit
PSRF Member Special: Register at the Insights Member Rate!
One day, 16 sessions, and an extraordinary lineup of insights leaders from clients and suppliers.
Join us to see insights in action, hear about real cases and lessons learned, and look forward to what’s next in research. The wide-ranging agenda spans qualitative, quantitative, and emerging methods, business strategies, and other timely topics.
Connect: with your insights peers at the cocktail party, during networking breaks, and at the informal meetup the evening before the event.
Don’t miss this opportunity to learn from and connect with your insights community!
Join us for our ...
Let's get together to enjoy one of these beautiful long summer evenings with great company, drinks and yummy small plates at Schooner Exact Brewing Company at 3901 1st Ave S in Seattle.
Drop in anytime between 6 and 9 to kick back on their covered outside veranda. Enjoy your first drink on us, along with a selection of small plates and mussels.
See you there!
Thanks to our Luncheon Sponsor:
Translating Barks and Meows to Actionable Insights
In a world where it is nearly impossible to talk directly to the user of our products, how do we best meet their needs? Jill will share a case study to take you on the journey she typically goes through to understand and learn the insights necessary to launch new products or share new communications.
Jill Donahue has been in the marketing research field for 20 years specializing in strategy, moderating and facilitation. She is the Consumer Insights Director for Nestlé Purina Petcare and just concluded several years on the Marketing Research Association national board, including her term as Board Chair. Jill started her career with Porchey Research in St. Louis and continued her vendor career at TNS Research before moving to the client side of the business. She began the marketing research function for Payless Shoesource in 2000 and then moved back to St. Louis to start at Nestlé Purina Petcare in 2004. Throughout her career she has remained an active member of the marketing research industry and is key thought leader in the areas of innovations and strategy
1) BBQ Pork Shanks
2) Mahi Mahi – black bean salsa
3) (V) BBQ Portobello & grilled summer squash
Pastry Chef’s Choice
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