In the last 18 months there have been endless reports and articles on the attitudes and behaviors of millennials in our society and culture, and how marketers and insight professional can better understand this segment of the population.
But what about the millennials who have chosen market research and insights as a career path, especially those on the corporate side? What attitudes and behaviors are shaping their perspective on our profession?
Come hear firsthand from a panel of young researchers representing some of Seattle's best brands. Learn firsthand how:
Salad - Chef’s Choice
1) Hibachi Beef Tenderloin
2) Grilled Salmon – miso glaze
3) (V) Wild Mushroom Ravioli
Dessert - Pastry Chef’s Choice
1) Prawn Scampi – white wine & garlic
2) Grilled Chicken Breast – burre blanc
3) (V) Vegetable Ragu Pasta
Pastry Chef’s Choice
Jill Donahue, Director, Brand Insights, Nestlé Purina North America
Jill Donahue has been in the marketing research field for 20 years specializing in strategy, moderating and facilitation. She is the Consumer Insights Director for Nestlé Purina Petcare and just concluded several years on the Marketing Research Association national board, including her term as Board Chair. Jill started her career with Porchey Research in St. Louis and continued her vendor career at TNS Research before moving to the client side of the business. She began the marketing research function for Payless Shoesource in 2000 and then moved back to St. Louis to start at Nestlé Purina Petcare in 2004. Throughout her career she has remained an active member of the marketing research industry and is key thought leader in the areas of innovations and strategy.
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