We have an exciting and broad range of topics to cover at our PNW Chapter meeting on September 22nd
9:30 – 10:00am Meet and Greet – Registration – Light Breakfast
10:15 – 10:30am Announcements & Introductions
10:30 – 12:00pm Listening as an Act of Love: What we can learn from others who listen and observe for a living
12:00 – 1:00pm Lunch & Facility Announcements
1:00 – 2:30pm Delaying Objectivity for Deeper Empathy
2:30 – 2:45pm Break
2:45 – 4.00pm Stock Your Pantry for Co-Creation: Building your Co-Creation Toolbox
4:00 and beyond Optional cocktails and/or dinner out
“Effective listening” involves a lot more than “hearing”. Whether talking with a consumer, a client, a stakeholder, or a spouse, listening is a critical component of building strong relationships. Without effective listening, it’s impossible to gain a deep understanding of the situation or to strategically apply the insights gained.
This presentation and workshop was created after spending several months researching “effective listening”. The research entailed in-depth interviews with professionals in a variety of fields in which listening is a key to success. Laurie will share key listening tips uncovered in her research and conduct workshop activities to help market researchers be more effective listeners.
Laurie has presented this topic at the 2017 annual QRCA conference, has an article on this topic published in May 2017’s Quirk’s magazine and has presented this to some of her clients as well.
We always attempt to get a more holistic view of our clients’ challenges and our participants’ real-life issues… but how do we actually do that? We’ve found that employing deep empathy, delaying objectivity until it’s needed can create outcomes with profound impact. This session will debunk some traditional research beliefs, such as maintaining objectivity by the removal of self, and shift our thinking about the power of the researcher’s own perspective and an empathetic mindset at all stages of a project. We’ll share examples from multiple categories and build organic case studies with attendees, as well as provide a step-by-step take-away tool for QRCs to use with their own clients.
Bio: Susan Sweet is a passionate qualitative research consultant focused on illuminating insights and making the process fun for both clients and participants. She founded Sweet Insight Group in 2012, and has worked alongside some of the best in research and strategy for the past 20 years. She has served two terms on QRCA’s Board of Directors and currently serves as co-chair of the Industry Relations Committee. Susan loves hiking with her dog, dancing like no one’s watching, eating and drinking in foreign countries, and hugging her kids.
Bio: Jay Picard is a human-centric brand strategist who seeks global culture and creativity in all its forms. He founded Think Say Feel after almost 20 years in strategic planning roles. Jay’s work is rooted in human behavior, going beyond the stats to create bonds between people and brands. He is an active member of the Pacific Northwest chapter of QRCA, and serves as a member of the Board of Directors of the Seattle Symphony. Jay loves coffee, dogs, hockey, travel, the outdoors and Maine.
Laurie will talk through client cases that resulted in new products on the shelf including an initiative she conducted with Abby Leafe for Sabra Guacamole.
There will be plenty of time for Q&A during the workshop and afterwards.
Bio: Laurie has been specializing in the integration of qualitative research and creativity for more than 25 years. She is a recognized leader in the field and a frequent industry presenter. Laurie is author of numerous articles on the topic and related fields, and her book, Stir It Up! Recipes for Robust Insights & Red Hot Ideas was published by Paramount Market Publications in 2011.
She is currently a member of the Board of Directors of QRCA, having served for many years as Co-Chair of the Philadelphia Chapter and as a member of the editorial team of QRCA VIEWS, including 2 years as Editor-in-Chief. Laurie weaves her passions for theater, music, and creative cooking into her work.
RSVP: By September 19th
To reserve your spot email firstname.lastname@example.org
Your payment guarantees your spot.
Given the popularity of these events, and the fact that we order food for you, if you register you must pay, whether or not you attend.
Save the date: At our next meeting on Oct 20th we will participate in the QRCA virtual mini-conference and welcome speaker Caroline Volpe for an in-person presentation in Seattle. More details coming soon.
Accelerate Your New Business Growth
PSRF Members use the discount code "evolve" for a 50% discount
To register please go to https://www.evolvestrategicventures.com/eventsDon't forget to use your discount code for PSRF!
This keynote session will apply the newest “Crossing the Chasm 3.0” methods + tools to help new ventures accelerate revenue growth and market dominance in 2017 - 2018. Learn from our work with 500+ Tech Companies worldwide.
Keynote speaker Michael Eckhardt, Managing Director of the Chasm Institute located in the Silicon Valley
As a recognized expert in strategic marketing and new business growth, Michael Eckhardt will provide practical tools for gaining and sustaining leadership positions in tough, highly-competitive markets.
New to the Chasm? See the book that has sold more than 2 million copies! Learn more about Geoffrey Moore and marketing and selling disruptive products at http://www.geoffreyamoore.com/books-by-geoffrey-moore/
Who should attend:
How can I contact the organizer with any questions?
www.evolvestrategicventures.com or email@example.com
11:30 Doors Open & Networking
12:00 It All Starts Here! – Lynn Sheehan Evolve Strategic Ventures
12:15 Keynote Address: Michael Eckhardt Managing Director of the Chasm Institute – Silicon Valley
Crossing the Chasm 3.0
1:30 Networking & back to work!
Food will be served: light lunch fair and beverages
Refunds up to 7 days before event
Accelerate Your Business
This keynote session will apply the newest “Crossing the Chasm 3.0” methods + tools to help mid-size and large companies accelerate revenue growth and market dominance in 2017 - 2018. Learn from our work with 500+ Tech Companies worldwide.
Food will be served: light dinner fair and beverages
Thanks to our October Luncheon Sponsor
MDC Research President Michael Oilar will discuss 10 mistakes he has seen client-side research teams make over his 30+ years in the industry. These misguided, even if well-intended, practices often cost companies time, money, and data reliability. These ‘mistakes’ are addressed in order to make client-side research budgets and teams more effective. Michael will share his perspective on these common errors, as well as his suggestions for positive changes.
Michael Oilar is the president of MDC Research, a full-service market research and consulting firm headquartered in Portland, Oregon. More than 30 years in the industry have given Michael broad experience in market research and consulting. Michael is a highly qualified focus group moderator, averaging more than 75 groups per year, with audiences ranging from Senior MIS/LAN managers and commercial real estate developers to professional loggers, irrigation engineers, and the general population. His degree in Economics, coupled with seven years of banking experience, also make him uniquely qualified to assist financial institutions with positioning and marketing strategies. Additional experience includes extensive branch site analysis, profitability studies and customer satisfaction evaluations.
OCTOBER 10/19/17 Menu
Salad - Chef’s Choice
Dessert: Pastry Chef’s Choice
Thank you to our Speakers:
Roasted Garlic Mashed Potatoes
at the Museum of Flight in Seattle, WA.
The first day of the SPARKS conference features over a dozen social marketing experts speaking on behavior change related to some of the most urgent issues we face, including public health, injury prevention, environmental health and protection, and community well-being in the Pacific Northwest. The second day includes in-depth intermediate and advanced level training on social marketing strategies used to tackle these issues.
Day 1 General Admission: $175*
Day 1 PNSMA Member Admission: $135
Day 2 Admission (for everyone): $150
* If you are not currently a PNSMA member, but would like to join, if you pay for your 2018 membership ($35, which includes membership to iSMA and SMANA) now, you can attend the conference at the member rate of $135. Become a PNSMA member today by clicking here.
Monday, December 11th (lunch will be provided)
Tuesday, December 12th (bring your own lunch)
The agenda and speakers will be announced in the coming weeks. In the meantime, please help us spread the word by liking us on Facebook, using #SPARKS17 on social media, and sending the registration link to all your friends and fellow social marketers!
Millennials at Work
The Millennial generation will become 50% of the workforce by 2020. As a growing part of our workforce they will reshape the world of work. Are you Ready? As they begin their working lives, what are the hopes and expectations of this generation? And, how can business leaders and HR professionals revise their strategies accordingly? Join us to become a Millennial audience expert and get fresh perspective to develop smart communications strategies. (this is just a working description and is not ready for public promotion as Heather wants to fine tune it a bit.
Heather Scott, WE Worldwide
There are a lot of great reasons to be part of the Annual ConveyUX Conference in Seattle. Here is a quick list to help you make your decision to attend.
Jill Donahue, Purina
Puget Sound Research Forum is a 501(c)6 non-profit organization.
P.O. Box 926 Mercer Island, WA 98040