One of T-Mobile’s key marketing objectives is to be “Famous for Marketing in the Age of the Empowered Consumer”. A core capability T-Mobile is enhancing to improve their personalized marketing success is the development of a data management platform and measurement of "person level" marketing ROI. T-Mobile has partnered with Marketing Evolution to utilize their person based data integration platform to measure and improve their marketing ROI by getting the right message to the right person at the right time—all at scale.
Through a case study, Don DiForio from T-Mobile and Christine Grammier from Marketing Evolution will share with you how they are making the personalization challenge real in everyday execution.
- Don Diforio, Director, Consumer Insights, T-Mobile
After a nine year absence spent in NY and LA, Don is loving being back in Seattle in his new role leading Brand and Communications research at T-Mobile. Don is relatively new to the telecommunications space, but is an old hand at brand and comms research. Prior to T-Mobile, he spent 8 years as an SVP at Millward Brown working with leading brands such as Intel, Mattel, Visa, HP, Capital One, Johnson & Johnson, Chase, Allergan and Facebook and learning the nuances of brand and advertising strategies across industries. He has also worked for the Advertising Research Foundation, Washington Mutual, Nationwide, and Northwestern Mutual. Don got his BA from Washington University in St. Louis and his PhD in Behavioral Psychology from Emory University.
- Christine Grammier, COO, Marketing Evolution
Christine Grammier was one of the founding employees of Marketing Evolution almost 15 years ago. As the media landscape has exploded over the past decade she has continuously worked with the Marketing Evolution team to innovate strategies for ROI measurement and optimization of every new touch point with a passion for keeping the consumer at the core of these analytics. By far the most challenging and exciting part of her career has been working with the world’s top marketers to help their organizations embrace ROI management and refining Marketing Evolution’s ROI Brain™ software platform to better facilitate that goal. Christine has worked across many verticals and over 100 different brands spanning North America, Europe and Asia. Today, she primarily oversees a distributed team across all Marketing Evolution’s offices to drive innovation.
Time & Schedule:
11:30 am – Registration & networking
Noon - Introduction & lunch
12:30 – 1:30 pm – Presentation, Q&A
Luncheon Cost: $35 for paid PSRF members and $55 for non-members ($10 late registration/walk-in surcharge applied after close of business Tues. afternoon before each luncheon)
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