Managing an Idea:
After joining a previous client to become Director of Consumer Insights at Zillow, Mary Kaye O’Brien saw an opportunity to increase the value of consumer research by transforming a simple survey of people who had moved residences into a leading barometer on consumer housing trends. Find out how she and her partners conceived, developed and brought to the market place the most significant consumer trends report in the real estate industry.
Our guest speakers:
Mary Kaye O'Brien
Director of Consumer Insights
Mary Kaye O’Brien is the director of consumer insights at Zillow Group and is responsible for the vast majority of Zillow’s research efforts. Mary Kaye has over 30 years of experience helping companies create holistic views of their customers and their brands using a variety of quantitative and qualitative research techniques, and leveraging these insights to help drive decision-making and innovation across all aspects of the business.
Senior Insights Manager
Lauren is responsible for managing and conducting strategic research projects at Zillow Group. She is a seasoned professional in conducting both qualitative and quantitative research. At Zillow, Lauren works to bring together various sources of data into a cohesive story to help others understand and ultimately win-over the hearts & minds of consumers. She is the lead architect of the Consumer Housing Trends Report, a benchmark annual study of 13,000 buyers, sellers, homeowners and renters.
Dave joined LRW in October 2016 after 20 years with Ipsos Reid and in the process relocated from Vancouver to Los Angeles. At LRW, Dave is the role of VP, Account Manager. Professionally, Dave is an Insights professional with 20+ years of quantitative and qualitative experience. Focused on bringing clarity and guidance to company's business issues through an array of techniques. Specific areas of expertise revolve around customer experience research, attitudinal and need-state segmentation, choice-based modelling, ethnography, and concept testing.
Time & Schedule:
11:30 am – Registration & networking
Noon - Introduction & lunch
12:30 – 1:30 pm – Presentation, Q&A
Luncheon Cost: $35 for paid PSRF members and $55 for non-members ($10 late registration/walk-in surcharge applied after close of business Tues. afternoon before each luncheon)
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