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  • Storytelling and the Power of Data

Storytelling and the Power of Data

  • 16 Mar 2017
  • 11:30 AM - 1:30 PM
  • The Lake Union Cafe, 3119 Eastlake Avenue East, Seattle, WA

Registration

  • Special price for members
  • Must show student ID at the door
  • Sign up for an annual individual membership and get the member-pricing on this event!
  • Reservations after Tuesday, the week of the luncheon
  • Reservations after Tuesday, the week of the luncheon
  • Reservations after Tuesday, the week of the luncheon
  • Reservations after Tuesday, the week of the luncheon

Registration is closed
Storytelling and the Power of Data

Discovering the power of multiple data streams to understand and explain the dynamics of today’s marketplace.

This presentation will explore incorporating multiple data streams—from primary consumer research and insights to brand and sales data—to tell the cohesive story of what is happening in today’s food and beverage marketplace. To showcase the power of data in story-telling, we will leverage the example of The Hartman Group’s work in the food and beverage marketplace.

Gluten-free. Non-GMO. Chia. Food and beverage products today are overflowing with call-outs and claims. What is actually driving consumers to purchase and what is just noise?

Learn how to marry deep consumer and cultural insights with product sales data to tell a story that helps key into what really matters and ultimately drive growth.

Our guest speaker:


Davey McHenry
Vice President, Consulting Services
The Hartman Group

Davey is Vice President of Consulting Services for The Harman Group. Davey advises and leads Hartman’s major consulting projects and key client work sessions. Davey is also responsible for developing and fostering new consulting relationships across the food and beverage industry.

Davey has over 15-years experience in strategic relationship management and business strategy with broad industry experience, serving clients in pharmaceuticals, technology, and consumer packaged goods. Davey holds an MBA from the Foster School of Business at the University of Washington with a concentration in marketing and business strategy and a BA in International Studies from Willamette University.

Time & Schedule:
11:30 am – Registration & networking
Noon - Introduction & lunch
12:30  1:30 pm – Presentation, Q&A

Luncheon Cost: $35 for paid PSRF members and $55 for non-members ($10 late registration/walk-in surcharge applied after close of business Tues. afternoon before each luncheon)

If choosing to pay by check: Please note that if your check is returned for insufficient funds, you will be responsible for the return check processing fee or any other fee which the bank may charge PSRF.

Reservation Deadline: Reservations for luncheons are due by end of business Tuesday before the luncheon. Any reservations received after this time will fall under the category of “walk-in,” incurring the $10 walk-in fee and to which the “walk-in policy” will apply.

Cancellation Policy: Please cancel your reservation, if necessary, by end of business on the Tuesday prior to the luncheon. If you do not cancel your reservation by the deadline, you are responsible for paying the luncheon fee though you may transfer your registration. You can cancel online, or by sending an email to events@pugetsoundresearchforum.org.

Walk-in Policy: We do our best to accommodate walk-ins; however, if you register after Tuesday, without making a reservation, there is a chance that you may not receive your choice of meal or that the chef may not be able to provide you a meal at all. Walk-ins are charged the full amount whether or not they are provided a full meal.

PayPal Policy: If you cancel your registration to a PSRF function and paid via PayPal, a fee of $1 will be applied to the amount refunded to recoup processing costs charged by PayPal.

Puget Sound Research Forum is a 501(c)6 non-profit organization. 
P.O. Box 926 Mercer Island, WA 98040

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