Storytelling and the Power of Data
Discovering the power of multiple data streams to understand and explain the dynamics of today’s marketplace.
This presentation will explore incorporating multiple data streams—from primary consumer research and insights to brand and sales data—to tell the cohesive story of what is happening in today’s food and beverage marketplace. To showcase the power of data in story-telling, we will leverage the example of The Hartman Group’s work in the food and beverage marketplace.
Gluten-free. Non-GMO. Chia. Food and beverage products today are overflowing with call-outs and claims. What is actually driving consumers to purchase and what is just noise?
Learn how to marry deep consumer and cultural insights with product sales data to tell a story that helps key into what really matters and ultimately drive growth.
Our guest speaker:
Davey is Vice President of Consulting Services for The Harman Group. Davey advises and leads Hartman’s major consulting projects and key client work sessions. Davey is also responsible for developing and fostering new consulting relationships across the food and beverage industry.
Davey has over 15-years experience in strategic relationship management and business strategy with broad industry experience, serving clients in pharmaceuticals, technology, and consumer packaged goods. Davey holds an MBA from the Foster School of Business at the University of Washington with a concentration in marketing and business strategy and a BA in International Studies from Willamette University.
Time & Schedule:
11:30 am – Registration & networking
Noon - Introduction & lunch
12:30 – 1:30 pm – Presentation, Q&A
Luncheon Cost: $35 for paid PSRF members and $55 for non-members ($10 late registration/walk-in surcharge applied after close of business Tues. afternoon before each luncheon)
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