Achieving Escape Velocity:
Making the Competition Irrelevant
The first 40 to register will receive a copy of either "Escape Velocity" or "Crossing the Chasm 3.0" [your choice] with an opportunity to get it signed after the presentation!
Winning in a highly competitive, tech-based market requires great products, insightful research and smart teams. But that’s not enough!
Aimed primarily at executives, market researchers, strategists and other product and marketing professionals, this luncheon will enable attendees to assess competitive dynamics and market growth opportunities, as well as learn how to move beyond a company’s past success and drive next-generation growth from new lines of business. Utilizing specific frameworks and tools, based on Chasm Institute’s best-selling “Escape Velocity” book, participants will learn skills that apply to all strategic marketing disciplines.
Participants will also gain an understanding of how the “Hierarchy of Powers” framework applies to business strategy and can accelerate success in highly contested markets. They will also learn the newest application of the Crossing the Chasm 3.0 toolkit and gain knowledge of Chasm Institute’s best practices from their experience working with 500+ companies over the past 15 years.
Our guest speaker:
Michael is Managing Director at Chasm Institute in their Silicon Valley Office (Chasm Institute Chairman Geoffrey Moore is author of “Crossing the Chasm,” the seminal best-selling business book first published in 1991 -- and recently updated for 2017 with 25 all-new tech company examples + best practices).
“Crossing the Chasm” continues to be a proven playbook for entrepreneurial success in B2B and B2B2C markets. Its frameworks underpin the way high-tech companies around the world plan and fund their investments in disruptive innovations.
Michael served as editor and contributor for both the “Crossing the Chasm 3.0” and “Escape Velocity" books -- which have sold more than 2,000,000 copies worldwide.
Michael's clients include Adobe, Google / Nest, Citrix, NetApp, RSI, HotChalk, Intel, Cisco, Xilinx, Autodesk, SAP, Plantronics, Agilent Life Sciences, Jive Software, QAD, Spotify, Micron, Philips Medical, and many other tech-based businesses, from large enterprises to mid-sized companies to venture-backed start-ups.
Time & Schedule:
11:30 am – Registration & networking
Noon - Introduction & lunch
12:30 – 1:30 pm – Presentation, Q&A
Luncheon Cost: $35 for paid PSRF members and $55 for non-members ($10 late registration/walk-in surcharge applied after close of business Tues. afternoon before each luncheon)
If choosing to pay by check: Please note that if your check is returned for insufficient funds, you will be responsible for the return check processing fee or any other fee which the bank may charge PSRF.
Reservation Deadline: Reservations for luncheons are due by end of business Tuesday before the luncheon. Any reservations received after this time will fall under the category of “walk-in,” incurring the $10 walk-in fee and to which the “walk-in policy” will apply.
Cancellation Policy: Please cancel your reservation, if necessary, by end of business on the Tuesday prior to the luncheon. If you do not cancel your reservation by the deadline, you are responsible for paying the luncheon fee though you may transfer your registration. You can cancel online, or by sending an email to firstname.lastname@example.org.
Walk-in Policy: We do our best to accommodate walk-ins; however, if you register after Tuesday, without making a reservation, there is a chance that you may not receive your choice of meal or that the chef may not be able to provide you a meal at all. Walk-ins are charged the full amount whether or not they are provided a full meal.
PayPal Policy: If you cancel your registration to a PSRF function and paid via PayPal, a fee of $1 will be applied to the amount refunded to recoup processing costs charged by PayPal.