New Product Development: The Role of Research and Insights
Many new products do not succeed and a large number of new products fail to ever make it to the market. For those that do, success is not guaranteed.
To kick off the 2017-2018 year, the Puget Sound Research Forum will take a critical eye to new product development and the importance that insights and market research provide. Our renown panelists will provide unique perspectives drawn from their experience in launching new products and services within financial, technology, online marketplace and telecommunications sectors.
This in-depth panel discussion will provide a solid foundation for understanding the current challenges faced in today’s marketplace and various ideas and suggestions for implementing successful research in support of new product development.
Bernard Brenner - Senior Director, Microsoft
Kevin Jenne - Director of Agent & Consumer Research, Safeco Insurance
Paula Wilson Nitka - Senior Research Analyst, Amazon.com
Brett Ross - Director, Consumer Insights, T-Mobile
Salad - Chef’s Choice
Dessert - Pastry Chef’s Choice
Puget Sound Research Forum is a 501(c)6 non-profit organization.
P.O. Box 926 Mercer Island, WA 98040