10 Top Research Mistakes and How to Avoid Them
MDC Research President Michael Oilar will discuss 10 mistakes he has seen client-side research teams make over his 30+ years in the industry. These misguided, even if well-intended, practices often cost companies time, money, and data reliability. These ‘mistakes’ are addressed in order to make client-side research budgets and teams more effective. Michael will share his perspective on these common errors, as well as his suggestions for positive changes.
Michael Oilar is the president of MDC Research, a full-service market research and consulting firm headquartered in Portland, Oregon. More than 30 years in the industry have given Michael broad experience in market research and consulting. Michael is a highly qualified focus group moderator, averaging more than 75 groups per year, with audiences ranging from Senior MIS/LAN managers and commercial real estate developers to professional loggers, irrigation engineers, and the general population. His degree in Economics, coupled with seven years of banking experience, also make him uniquely qualified to assist financial institutions with positioning and marketing strategies. Additional experience includes extensive branch site analysis, profitability studies and customer satisfaction evaluations.
OCTOBER 10/19/17 Menu
Salad - Chef’s Choice
Dessert: Pastry Chef’s Choice
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