Thank you to our luncheon sponsor Active Measure
How can we as researchers work smarter to merge lots of data into a short, simple and impacting story for executives? Brand and agency-side researchers from Microsoft and Hall & Partners share how they translate diverse data sources into concise insights for executive stakeholders. They’ll walk through a recent case study on how they worked together to measure the impact of the E3 gaming conference and informed Microsoft’s new video game console launch strategy.
Salad - Chef’s Choice
Roasted Garlic Mashed Potatoes
Dessert: Pastry Chef’s Choice
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