Thank you to our luncheon sponsor Active Measure
How can we as researchers work smarter to merge lots of data into a short, simple and impacting story for executives? Brand and agency-side researchers from Microsoft and Hall & Partners share how they translate diverse data sources into concise insights for executive stakeholders. They’ll walk through a recent case study on how they worked together to measure the impact of the E3 gaming conference and informed Microsoft’s new video game console launch strategy.
Moderated by Melissa Nevarez – Research Director, Hall & Partners
- Michael Doran – Senior Research Manager, Microsoft
- Stacy Chagnon – Senior Marcom Manager, Microsoft
- Jesús González – Account Manager, Hall & Partners
Senior Marketing Manager / Microsoft
Stacy has worked in advertising for over 20 years, primarily focused on major automotive and technology brands and draws from a multi-disciplinary experience extending from campaign management to campaign analytics. At Microsoft, she has spent the past 4 years leading campaign analytics for global advertising campaigns, including Xbox, Microsoft Cloud and Edge. In the 10 years she has been at Microsoft also has worked on Windows, Surface and Microsoft Brand, Dynamics and Office 365 campaigns.
Account Manager / Hall & Partners
Jesús has helped build relationships that matter between brands and people through data-driven consumer insights for over 6 years. At Hall & Partners, he leads the design and implementation of qual and quant research projects for a variety of clients, specializing in tech and games. He currently manages Xbox’s global ad tracker.
Senior Research Manager / Microsoft
Seasoned Market Researcher who has a passion for data and over 20 years of experience in the Technology industry. At Microsoft, he leads Xbox Advertising Campaign Research Insights for the past 2 years. This includes MARCOM media evaluation and creative development for all of the “Above the Line” Advertising Campaigns. He has also worked on Insights for Surface, Windows, IE, Cloud and Developer Campaigns during the last 10 years at Microsoft.
Salad - Chef’s Choice
- Meat: Rosemary Garlic Chicken- lemon, capers, artichoke hearts, roasted tomatoes
- Fish: Lemon-Garlic Prawn Skewer
- Vegetarian: Roasted Vegetable Skewer
Roasted Garlic Mashed Potatoes
Dessert: Pastry Chef’s Choice