Artificial Intelligence (AI): Tools To Empower Human Qualitative Researchers
A QRCA Mini-Conference
Streamed via FocusVision’s Interactive Virtual Platform
Don’t Miss the Only Industry Opportunity To Explore How Leading-Edge Qualitative Practitioners Are Using & Benefiting From Artificial Intelligent (AI) Tools
This year’s QRCA Mini-Conference addresses confusion and concerns about the “disruptive” impact of AI technology on Qualitative Research and Researchers. This conference offers a unique, guided look behind the curtain of Artificial Intelligence (a.k.a. “intelligent automation” or “machine learning”) and at practical, agile tools that enhance both the research process and the quality of insights and solutions we generate for our clients. Demos and case studies include applications of AI tools to analyze the emotional content in unstructured data captured in text, photo, video, and audio formats. Presenters will share the latest knowledge and actionable strategies, tactics, and tips. There will be time for interaction via virtual Q&A and local (Chapter) group discussion.
Visit the QRCA website Calendar for updated, detailed conference information.
In their eyes: How respondents’ perceptions can help us improve the research process
Presenter: Caroline Volpe
In the words of John Randolph, “Time is, at once, the most valuable and the most perishable of all of our possessions.” How do we as researchers compete for time? It has become an ADHD world — Vines are 6 seconds, Tweets are 140 characters, hitting the “like” button takes less than one second. But, we as researchers often ask people to share with us 60 minutes or more of their time.
On top of this, screening criteria are becoming more and more specific and specialized, limiting our pool of potential respondents. While every respondent is important, this makes them all the more valuable. So how do we make sure that we truly capture respondents’ attention, get them excited about participating, and ensure that they stay engaged throughout the research?
To answer that question, we undertook primary qualitative and quantitative research with research participants in multiple countries to understand what they think of the process from recruitment to participating to incentives.
The insights gleaned from this research will shed light on the respondent perspective about qualitative research, to help us understand how we might change our approach to ensure that respondents have the best possible experience, thereby enabling us to capture the deepest insights and provide the maximum value for our clients.
While Caroline will be presenting her ideas of things to consider, this will be an interactive session. The session will engage the attendees to think creatively about how we can do things differently at every step in the research process to better engage respondents.
Bio: Caroline Volpe is president of Compass Market Research LLC, an independent market research consultancy focused on the healthcare sector. She has over 18 years of experience designing and executing custom qualitative and quantitative domestic and global market research for pharmaceutical, biotech and medical device clients. She is a member of the Industry Relations Committee as the PMRG liaison and is co-chair of the Pharma/Healthcare SIG. Along with QRCA, she (or her company) is a member of the CASRO, ESOMAR, EphMRA, MMRA, MRA and PMRG.
Friday, October 20, 2017
9:30 – 9:55am Meet and Greet – Registration – Light Breakfast
9:55 – 10:00am Introduction to the mini-conference
10:00 – 10:40am Mini-conference session 1:
Practical framework to understand and map the landscape of AI tools for qualitative research (Lana Novikova, Heartbeat AI)
10:40 – 11:20am Mini-conference session 2:
Automated Chatbots: Opportunities, advantages, limitations & impact on the researcher & participant (Paul Hudson, FlexMR)
11:20am – 12:00pm Mini-conference session 3:
Rise of Creative AI–Machines with the Gift of Human Understanding (Parry Bedi, GlimpzIt)
12:00 – 1:00pm Lunch & Facility Announcements
1:00 – 1:40pm Mini-conference session 4: Topic TBD (Andrew Konya, Remesh)
1:40 – 2:20pm Mini-conference session 5:
Research Smarter, Not Harder, with Help from AI/mobile ethnography (Ben Wiedmaier, dscout)
2:20 – 3:00pm Mini-conference session 6:
Dialog on their perspectives as practitioners experienced in use of AI tools to analyze emotions in qualitative data. Case study on how AI contributed to fresh, deep insight into millennial behavior. (Katja Cahoon, Beacon Insight Group & Jessica Kukredi, Olson-Zaltman)
3:00 – 3.15pm Break
3.15 – 4.15pm Live speaker: In their eyes: How respondents’ perceptions can help us improve the research process (Caroline Volpe, Compass Market Research LLC)
4:15 and beyond Optional cocktails and/or dinner out
Fieldwork Seattle Downtown, 520 Pike Street, Suite 2610, Seattle, WA 98101
$40 member, $60 non-member, $10 students
(Note: QRCA is charging $40 for the mini-conference and we are not charging anything additional as a chapter – so think of it as getting breakfast, lunch and hearing from Caroline all for free!)
As this is not a typical Chapter event, you’ll need to go to the QRCA website to register and pay your fee. You will be asked to select your location of choice; please choose Seattle: