In the last 18 months there have been endless reports and articles on the attitudes and behaviors of millennials in our society and culture, and how marketers and insight professional can better understand this segment of the population.
But what about the millennials who have chosen market research and insights as a career path, especially those on the corporate side? What attitudes and behaviors are shaping their perspective on our profession?
Come hear firsthand from a panel of young researchers representing some of Seattle's best brands. Learn:
- How they have prepared themselves for a career in insights and market research
- What techniques and skills they feel will be important for their success
- What expectations they have from their vendors
- What different stakeholder demands they face
- DIY research tools, and how they change the relationship with vendors
Prerna Maheshwari Gandhi, Amazon Web Services
Prerna M Gandhi has 9 years of experience in market research domain ranging across continents and industries. Starting with Genpact as a business analyst, she moved to liquor industry to work with one of the leading players (Diageo) before moving into Amazon. In past three years at Amazon, she had worked across all major businesses (retail, devices and now cloud computing). Currently she leads researches for startup domain at AWS and a self service research process called DIY.
Anne Gale, Consumer Insights Manager, T-Mobile
Anne Gale is a manager on the Brand, Consumer, & Market Insights team at T-Mobile USA. The focus of her work is custom analytics of syndicated survey data to applications in new product innovation, brand, and positioning.
Prior to joining T-Mobile, Anne worked on customer experience and user experience research at UnitedHealth Group. She also spent time in research at System1 Research (formerly BrainJuicer) and McDonald’s Corporation. Anne earned a Bachelor of Science in Psychology from the University of Minnesota.
Jared Fanning-Lytle, Redfin
Jared Fanning-Lytle leads the Customer Insights Program at Redfin, which includes quantitative, qualitative, and data validation research. Jared's research informs key decisions at Redfin, such as how Redfin serves customers, what new businesses to invest in, and where to purchase advertising space. As the sole researcher at Redfin, he oversees every step of the process, from design, through strategic implementation of insights. Prior to joining Redfin, he worked as an analyst for Ipsos Market Research.
Megan Lau, Sr. Market Research Manager, Microsoft
Megan Lau is a senior research manager at Microsoft, focusing on Office consumer marketing. She works on both qualitative and quantitative research as well as telemetry analysis to inform marketing and customer preferences. Prior to joining Microsoft, Megan worked as an analyst at PopCap Games (EA) and led telemetry set up and insights creation for a number of game launches, including Plants vs. Zombies 2. She got her start in marketing research at comScore where she created custom research for Microsoft. Megan holds a Bachelor of Arts in Business Administration from Western Washington University.
Salad - Chef’s Choice
1) Hibachi Beef Tenderloin
2) Grilled Salmon – miso glaze
3) (V) Wild Mushroom Ravioli
Dessert - Pastry Chef’s Choice