Thanks to our Luncheon Sponsor:
Translating Barks and Meows to Actionable Insights
In a world where it is nearly impossible to talk directly to the user of our products, how do we best meet their needs? Jill will share a case study to take you on the journey she typically goes through to understand and learn the insights necessary to launch new products or share new communications.
Jill Donahue has been in the marketing research field for 20 years specializing in strategy, moderating and facilitation. She is the Consumer Insights Director for Nestlé Purina Petcare and just concluded several years on the Marketing Research Association national board, including her term as Board Chair. Jill started her career with Porchey Research in St. Louis and continued her vendor career at TNS Research before moving to the client side of the business. She began the marketing research function for Payless Shoesource in 2000 and then moved back to St. Louis to start at Nestlé Purina Petcare in 2004. Throughout her career she has remained an active member of the marketing research industry and is key thought leader in the areas of innovations and strategy
1) BBQ Pork Shanks
2) Mahi Mahi – black bean salsa
3) (V) BBQ Portobello & grilled summer squash
Pastry Chef’s Choice
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