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  • Strategy, Moderation and Facilitation

Strategy, Moderation and Facilitation

  • 21 Jun 2018
  • 11:30 AM - 1:30 PM
  • Lake Union Cafe, 3119 Eastlake Ave E, Seattle, WA 98102

Registration

  • Complimentary meal for our speaker(s)

Registration is closed

Thanks to our Luncheon Sponsor:  


Translating Barks and Meows to Actionable Insights 

In a world where it is nearly impossible to talk directly to the user of our products, how do we best meet their needs? Jill will share a case study to take you on the journey she typically goes through to understand and learn the insights necessary to launch new products or share new communications. 

Key Takeaways: 

  • Importance of listening for what consumers say and don't say Translating behaviors into recognizable touch points. 
  • Identifying 'jobs to be done' and how to fulfill those jobs.
Jill Donahue, Director, Brand Insights, Nestlé Purina North America

Jill Donahue has been in the marketing research field for 20 years specializing in strategy, moderating and facilitation. She is the Consumer Insights Director for Nestlé Purina Petcare and just concluded several years on the Marketing Research Association national board, including her term as Board Chair. Jill started her career with Porchey Research in St. Louis and continued her vendor career at TNS Research before moving to the client side of the business. She began the marketing research function for Payless Shoesource in 2000 and then moved back to St. Louis to start at Nestlé Purina Petcare in 2004. Throughout her career she has remained an active member of the marketing research industry and is key thought leader in the areas of innovations and strategy


Menu

Salad

Chef’s Choice

Entrée selections:

1) BBQ Pork Shanks

2) Mahi Mahi – black bean salsa

3) (V) BBQ Portobello & grilled summer squash

Sides

Pasta Salad

Seasonal Vegetables

Dessert

Pastry Chef’s Choice


Puget Sound Research Forum is a 501(c)6 non-profit organization. 
P.O. Box 926 Mercer Island, WA 98040

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