Attendance is LIMITED TO 40 PEOPLE
This exciting Wednesday evening will begin as David Bauer, of Hemispheres, shares how Virtual Reality will shape the future of research. We will start at the new Nordic Museum in Ballard.
Attendees will have an opportunity to experience VR for themselves as well as gain:
- An overview of virtual, augmented, and mixed reality
- An introduction to the companies and technologies in this spae
- Videos that demonstrate the possible applications of AR and VR
- Examples of how VR can be used in research today and in the near future
- Ideas for how research facilities and platforms could embrace and apply this technology for a competitive advantage
After the presentation, attendees will walk to Portal VR Lounge at 2601 NW Market -- approximately a 3-5 minute walk -- to enjoy pizza and drinks while David takes Q & A from 7:15 to 8pm. Each attendee will receive a coupon good for one beer or non alcoholic beverage.
At 8:00 all attendees will have the chance to experience VR in one of the booths for up to 10 minutes.
Our Speaker: David Bauer has spent over twenty years exploring human perceptions and behaviors and their implications for business strategy. He strives to understand how both rational and emotional elements factor into people’s decision making. Based on this approach, he founded the consumer insights agency Hemispheres in Seattle in 2003.
David and Hemispheres offer a full range of qualitative and quantitative research methods as well as ideation, user experience and business strategy. Their work covers a broad spectrum of categories including technology, retailing, consumer products, food and beverage, health care, beauty, business services and durable goods. David has conducted qualitative research across North American and Europe as well as in Colombia, Brazil, Argentina, Japan, China and Australia.
He is a frequent speaker and panel moderator and in the past few years has presented at the Qualitative Research Consultants Association conference, the NW Insights Summit, QUAL360, the Puget Sound Research Forum, the American Marketing Association MarketMix conference and the Seattle chapter of the Interaction Design Association. David has also held positions at Q2 Brand Intelligence, Publicis Advertising, Tattoo brand consulting, Morla Design and KQEDfm.
Pizza will be served. You may indicate your topping choice in the registration form.