Cannabis Goes Mainstream
At first blush, people think of cannabis as a crop or a commodity; so how can you brand that?
Eric’s company, Canna Ventures, has changed that thinking by leading young cannabis companies into the world of branding and all its attendant activities, from logo and packaging to sophisticated systems that forecast demand and track usage. Eric credits sophisticated market research methods for most of these advances, and he will talk about those methods, including a multi-year National Canna Consumer Typology his company has produced.
Eric will be talking about the branding of emerging cannabis companies as legalization (both medical and recreational) progresses around the country.
Eric Layland, Digital Agency Leader
With over 22 years of evolving experience in digital marketing and technology, few others have as deep exposure in the interactive space. In the world of agencies where self-promotion often trumps capability, Eric’s most significant accomplishment is his reputation for integrity, intelligence and the hard work his team delivers on behalf of clients.
Confluence Digital begins Eric’s next phase after 6 years as the driving force and co-founder behind Point It Inc., one of Seattle’s largest paid search agencies managing over $30 million in client media dollars annually.
Past client work includes oversight of search marketing programs for Microsoft, RealNetworks, Hewlett-Packard, CISCO Systems, and over 200 others in both B2B and B2C markets. A particular source of pride is the ascendance of former team members to digital marketing leadership roles at firms such as Adobe Analytics, RealNetworks, Marchex, Razorfish, Cafepress, The Cobalt Group, and others.
Eric began his career at Fluke Corporation (now Danaher, nyse: dhr) where he was exposed to the possibility of the Internet. He holds a Bachelors of Science in Marketing from San Diego State University and lives happily in Seattle.
Luncheon will be served including a salad, entree, sides and dessert. You may indicate your entree choice in the registration form. Menu details can be found on the Luncheons page.