Pricing Models and Research
Pricing Guru Mike Pritchard, expert in pricing models and research, will share experiences and research from working with large and small companies to help you incorporate scientific pricing approaches into your pricing decisions. You can expect a lively discussion with answers and actionable steps regarding how to:
- Learn how to choose a pricing strategy
- Avoid commonly made pricing mistakes
- Incorporate customer input into pricing decisions.
- Why conjoint analysis for pricing is often not the best approach, and best practices for Van Westendorp’s Price Sensitivity Meter
- Achieve maximum profits, even without greatest market share
Mike Pritchard, experienced Insightful Market Researcher. President of 5 Circles Research, and Principal at Pricing Gurus
Mike Pritchard’s passion, expertise, and strategic approach to pricing began during his tenure in senior marketing and engineering positions at Intel, ICL, and Sperry Gyroscope. Global companies such as Microsoft, Amazon, Real Networks, IBM, and Hewlett-Packard, as well as startups and non-profits have sought Mike’s consultative advice and worldwide pricing experience, which includes online services, industrial and consumer products. Mike holds an MBA, and has experience teaching and conducting workshops at the University of Washington, Product Camp, Finance Foundations for Startups, Finishing Industries Forum, Bellevue College, and Western Washington University. Mike is regarded as an international expert on the Van Westendorp Price Sensitivity Meter – see for yourself with a Google Search.
Luncheon will be served including a salad, entree, sides and dessert. You may indicate your entree choice in the registration form. Menu details can be found on the Luncheons page.