How Purchase Data Drives the Advertising Platform:Media planning has always been like driving a car down a winding road, looking only through the rear view mirror, with the past guiding the future. The better the data, the safer the drive. The purchase data that Amazon collects powers an incredible advertising platform that is changing where brands sell to consumers.
Five take-aways from the conversation:
Our Speaker: Joe Huber
Amazon is the largest online retailer in the US, and is now also the third largest US digital ad seller with over $4.5 billion in ad sales.
Joe Huber is the Advertising Director for Orca Pacific, an Amazon exclusive marketing firm made up of former Amazonians, retail vets and digital ad experts.
Luncheon (salad, entree, sides & dessert) will be served. You may indicate your entree choice in the registration form. Menu details can be found on the Luncheons page.
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