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Advertising and Amazon: How brands are maximizing their return on Amazon

  • 25 Apr 2019
  • 11:30 AM - 1:30 PM
  • Lake Union Cafe, 3119 Eastlake Ave E, Seattle, WA 98102
  • 84

Registration

  • Attendees of the PSRF Career Fair and invitees
  • Complimentary meal for our speaker(s)
  • Non-member Employees of our Event Sponsor

Register

How Purchase Data Drives the Advertising Platform:
Media planning has always been like driving a car down a winding road, looking only through the rear view mirror, with the past guiding the future. The better the data, the safer the drive. The purchase data that Amazon collects powers an incredible advertising platform that is changing where brands sell to consumers.

Five take-aways from the conversation:

  1. Learn what drives Amazon is different than what drives other advertising platforms.
  2. Gain an understanding of Amazon’s place in the overall advertising eco-system as a retailer and a publisher
  3. Discover which advertising formats and capabilities are native to the Amazon platform
  4. Purchase research guides advertising targeting
  5. What’s next?

Our Speaker: Joe Huber

Amazon is the largest online retailer in the US, and is now also the third largest US digital ad seller with over $4.5 billion in ad sales.

Joe Huber is the Advertising Director for Orca Pacific, an Amazon exclusive marketing firm made up of former Amazonians, retail vets and digital ad experts.

Luncheon (salad, entree, sides & dessert) will be served. You may indicate your entree choice in the registration form. Menu details can be found on the Luncheons page.

Puget Sound Research Forum is a 501(c)6 non-profit organization. 
P.O. Box 926 Mercer Island, WA 98040

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