Microsoft has been on a three year journey to displace some of its traditional marketing research methods using raw, organic social data. With trial and error, and a bunch of grit, we have been able to address key business decisions from product development to naming to competitive product analyses. This has helped displace about $3M in research in the past three years, with more to come.
In this presentation you will:
Senior Director - Advertising, Social and Retail Insight Microsoft Corporation
Bernard is a career researcher specializing in the technology industry. He has worked in product, corporate strategy, retail and advertising research, and is currently working on disrupting traditional methods using raw social data.
Lunch will be served, including a salad, entree, sides and dessert. You may indicate your entree choice in the registration form. Menu details can be found on the Luncheons page.
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