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  • What's "Old" is New Again: Why Traditional Brand-Building Practices are More Relevant Than Ever

What's "Old" is New Again: Why Traditional Brand-Building Practices are More Relevant Than Ever

  • 17 Oct 2019
  • 11:30 AM - 1:30 PM
  • Lake Union Cafe, 3119 Eastlake Ave E, Seattle, WA 98102
  • 77

Registration

  • Complimentary meal for our speaker(s)
  • Non-member Employees of our Event Sponsor
  • Non-member employees of our event sponsor

Register
What's "Old" is New Again: Why Traditional Brand-Building Practices are More Relevant Than Ever

While technology has changed and improved how we conduct research, the fundamentals haven't changed. In our evolving research world of faster, better, bigger, it's important to stay true to core research truths.

In this presentation you will: 

  • Learn brand building fundamentals that can improve any research project
  • Get practical advice for determining optimal scope and approach
  • Learn how to effectively apply advertising principles to research

Our Speaker:

Tara Kenneway
Senior Research Manager
T-Mobile

For more than 20 years, Tara practiced brand building in the CPG arena- developing strategy and deploying initiatives for brands like Pampers, Lansinoh, Cascade, Crest, Coleman, Clorox, among others. Her background gives her a consumer-centric lens on brand building and research, focused on insights that unlock unmet needs. As a Senior Research Manager at T-Mobile she supports the core Magenta brand- researching offers, messaging, and providing deep consumer knowledge for both Commercial and Marketing teams.

Thank you to our sponsor this month, Fieldwork


Lunch will be served, including a salad, entree, sides and dessert. You may indicate your entree choice in the registration form. Menu details can be found on the Luncheons page.

Puget Sound Research Forum is a 501(c)6 non-profit organization. 
P.O. Box 926 Mercer Island, WA 98040

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