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Customer Obsessed: Transforming a Core Value into Action

  • 21 Jan 2021
  • 11:30 AM - 1:00 PM
  • Zoom Webinar

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Join us as we learn from Joelle Cann of Nordstrom as she shares with us their approach to customer-centric measurement and sentiment-driven actionable insights.

Synopsis


Nordstrom believes in five core values, the first and foremost is being “Customer Obsessed.”  Transforming this value from words into action takes more than belief – it means measuring and interpreting customer sentiment, something that is notoriously qualitative.  In this presentation, you’ll learn how Nordstrom simplified and aligned its customer sentiment telemetry across the enterprise, added the “why” to the “what,” and connected it to action by democratizing the data and aligning decision-making around it.

Register Now for our January Event

Where: Zoom Webinar
Date: Thursday, January 21st
Time: 11:30 am - 1:00 pm 
(15-20 minutes of networking, introductions, then the panel discussion with live Q&A! See below for a summary of our expanded webinar process.)
Cost: $15 for non-members, No-Cost for members

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Registration is required for both non-members and members to ensure you receive the Zoom link prior to the Webinar.

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Thank you to our Event Sponsor



Speaker Bio:
Joelle Cann, Senior Manager Consumer Insights, Nordstrom

Joelle is an experienced customer insight and strategy leader with expertise in the retail and entertainment industries. At Nordstrom, she defines the strategic roadmap and drives action on consumer experience insights. She leads the experience tracking and market trend insights for Nordstrom, among other roles.

One key to her success is her ability to build strong relationships, synthesize insights across multiple sources, use those insights to inform a strategic point of view, and present findings in a way that drives action within the business.

Register Now for our January Event

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