APPLICATION DEADLINE: August 7, 2017
For over 125 years, Portland General Electric has proudly served Oregon. Our dedication to helping customers is matched by our commitment to providing PGE employees with a diverse array of rewarding career opportunities. Diversity and community are at the heart of what we do for our customers and for each other. We are committed to a team that looks like the Oregon community that we know and love.
PGE team members are creative problem solvers who love to apply themselves to challenges, big and small. We are looking for team members who will grow their skills, their career and their future with us.
PGE’s Customer Experience Intent
“In every interaction with PGE I feel like I actually matter. It’s surprising to feel genuine and authentic care from a utility, but they make me feel special… like I’m their most important customer. They’re easy to do business with, any way I choose.
They know me when I interact with them, they actually remember my history and what I like, and they even anticipate cool things I might need. They help me make smart choices about energy in an ever-changing world. I’m impressed with PGE’s commitment and advocacy for the long-term strength of our community. They’re a great neighbor.”
Market Research’s Vision/Mission
Vision: We provide the deep customer understanding to deliver on our Customer Experience Intent at every touchpoint.
Mission: We anticipate, identify and quantify market problems for PGE to solve. We provide market research, insights and measurement for every customer touchpoint, and our work helps guide development and delivery of tailored products and services.
Our alignment: We support PGE’s efforts to be the region’s trusted energy partner by ensuring customer experiences, needs and problems are well articulated. We partner with operational organizations to help them use insights to delight our customers.
The Working Environment and You
You will work in an open office, in a fast-paced environment, with really nice, smart and dedicated colleagues. You will independently scope and juggle multiple market research projects of varying scale and complexity. You will work with multiple busy internal clients for each project, ensuring that each project meets their individual needs. You enjoy leading meetings. You have an uncanny ability of getting clients to value you while you hold them accountable for their deliverables. You have an extraordinary ability to manage projects to scope, deadlines and budget despite the odds. You are a quick study who is highly organized, with great follow-through. Your clients depend on your innate analytical strength to satisfy their real hunger for insights, and not just data. You are experienced in, and comfortable with both qualitative and quantitative research. You have the ability to tell customer stories that reflect not just the numbers, but their emotions, desires, needs and fears.
Market Research Analyst (R17-371)
This position primarily provides ad hoc, customized market research support for PGE. This involves, but is not limited to the following:
Analysis for Insights
As an analyst, you will analyze data and findings to drive product development projects linked to customer and market needs. You will identify potential unmet customer needs that form the basis for new product/feature offerings. You will integrate customer and market data from multiple sources to generate and present customer-centric insights that provide actionable business recommendations to all levels of management
Assemble complex sets of data, using industry tools to generate a deep understanding of customer behavior.
Perform cohort analysis, segmentation, and tracking of customer behavior patterns to generate understanding of customer engagement, retention, attitudes and behavior
Use personas in your analysis to inform on customer journey maps both inside and outside established products, identifying product improvement opportunities that increase program adoption
Assess trends and present insights and recommendations to both client and program management, highlighting opportunities to maximize marketing effectiveness
Develop visual interpretation of data
As a project manager, you will:
Work with internal clients to ensure that diverse needs are identified and covered within the scope of each project
Manage all aspects of the project through critical project phases, including:
Issuing RFPs, selecting and managing vendors, where relevant:
Solicit and assess bids
Ensure vendor implements approved work plan and delivers on scope, on schedule and on budget
Managing quantitative projects (either outsourced to a vendor or conducted in-house):
Sample and quota design, ensuring that the sample designs and weighting strategies are representative of populations being surveyed and produce results within desired confidence levels.
Questionnaire logic and content review
Survey programming, where relevant
Survey program testing
Fieldwork launch, fieldwork monitoring and closing
Data processing, ensuring accuracy, where relevant
Findings debrief that conveys actionable customer insights, in a way that communicates complex results to less quantitatively savvy users
Managing qualitative projects (either outsourced to a vendor or conducted in-house):
Group structure design
Screener and focus group discussion guide review and finalization
Invitations to internal clients to the focus groups
Monitor focus groups
Findings debrief that conveys actionable customer insights by painting the customers’ stories, experiences and emotions
Providing excellent client service, including:
Collaborating with, and partnering across all levels and skill sets
Coordinating and leading meetings prior, during and after the project kick-off meeting
Coordinating multiple internal clients for appropriate involvement on draft documents, with an eye on dependencies to ensure timely deliverables
Regular status updates to project team
Proactively identifying potential issues and providing viable solutions
You will also manage and report from syndicated or existing research, which includes:
Providing ad-hoc consultation, project management and analytics services for a wide range of internal clients to support corporate strategies. Data sources include syndicated studies PGE purchases, ongoing tracking/transaction studies, PGE’s Marketing Database and other customer data gathered by PGE Operations and Product Management groups.
Conducting in-depth data analyses using traditional and advanced methods (e.g. statistical techniques, text analytics) to find correlations, longitudinal trends, differences between market segments, etc.
Continually looking for and implementing new ways of mining data to enhance PGE customer insights overall.
You will ensure that the company makes the best use of our research findings by:
Presenting findings to client teams in the way most likely to influence action (presentation, written analysis, team discussion/discovery).
Maintaining market research archives on the department SharePoint site.
Participating as needed on Product Design or Customer Experience teams.
Consulting with and supporting Market Managers on Market Team work.
You will bring the following skills to our team:
A Bachelor’s degree in business, mathematics, economics, social sciences or related field.
Five-plus years of market research experience (qualitative and quantitative) including project management, analysis and results reporting.
Thorough knowledge of market research methodologies and strong statistical analysis.
Excellent written and verbal communication skills, including visual depiction of insights and ideas.
Confidence to take ownership of projects, to work independently from start to finish, and to make decisions in a fast-paced environment, sometimes with minimal existing documented process
Excellent time and project management skills, with the ability to manage detail work and communicate project status effectively to all levels
Ability to work individually, or with other market research team members on projects
Ability to create and present appropriately summarized, cross-functional findings and recommendations to multiple levels of internal audiences, including executives.
Strong project management skills, with well-developed time management and multitasking skills.
Affinity and ability to quickly learn and use new software applications. Prior experience with Qualtrics, Survey Monkey and Tableau software desirable.
Skilled in PowerPoint and Word applications.
Intermediate to advanced Microsoft Excel skills for analysis and data manipulation - pivot tables, conditional statements, VLOOKUP, statistical packages, macros, correlations/regressions.
Broad perspective on utility business is advantageous.
Client-side experience is advantageous.
A Valid Driver’s license and a history of safe driving practices.
Ability to carry up to 25 pounds up and down stairs.
Join us today and power your potential!
PGE is committed to diversity and inclusion in the workplace and is an equal opportunity employer. PGE will not discriminate against any employee or applicant for employment based on race, color, national origin, gender, gender identity, sexual orientation, age, religion, disability, protected veteran status, or other characteristics protected by law.
To be considered for this position, please complete the following employment application by the deadline: https://PGN.igreentree.com/CSS_External/CSSPage_Referred.ASP?Req=R17-371. If you have any questions, please feel free to call us at 503-464-7250.
PGE believes in rewarding strong performance. We provide a total compensation package that is designed to reward your contributions to the company, and, at the same time, support your well-being and professional development, both now and into the future.
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