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  • Measuring Marketing ROI with T-Mobile & Marketing Evolution

Measuring Marketing ROI with T-Mobile & Marketing Evolution

  • 15 Sep 2016
  • 11:30 AM - 1:30 PM
  • The Lake Union Cafe, 3119 Eastlake Avenue East, Seattle, WA


  • Special price for members
  • Must show student ID at the door
  • Sign up for an annual individual membership and get the member-pricing on this event!
  • Reservations after Tuesday, the week of the luncheon
  • Reservations after Tuesday, the week of the luncheon
  • Reservations after Tuesday, the week of the luncheon
  • Reservations after Tuesday, the week of the luncheon

Registration is closed

One of T-Mobile’s key marketing objectives is to be “Famous for Marketing in the Age of the Empowered Consumer”.  A core capability T-Mobile is enhancing to improve their personalized marketing success is the development of a data management platform and measurement of "person level" marketing ROI. T-Mobile has partnered with Marketing Evolution to utilize their person based data integration platform to measure and improve their marketing ROI by getting the right message to the right person at the right timeall at scale. 

Through a case study,  Don DiForio from T-Mobile and Christine Grammier from Marketing Evolution will share with you how they are making the personalization challenge real in everyday execution.


  • Don Diforio, Director, Consumer Insights, T-Mobile

After a nine year absence spent in NY and LA, Don is loving being back in Seattle in his new role leading Brand and Communications research at T-Mobile.  Don is relatively new to the telecommunications space, but is an old hand at brand and comms research.  Prior to T-Mobile, he spent 8 years as an SVP at Millward Brown working with leading brands such as Intel, Mattel, Visa, HP, Capital One, Johnson & Johnson, Chase, Allergan and Facebook and learning the nuances of brand and advertising strategies across industries.  He has also worked for the Advertising Research Foundation, Washington Mutual, Nationwide, and Northwestern Mutual.  Don got his BA from Washington University in St. Louis and his PhD in Behavioral Psychology from Emory University.

  • Christine Grammier, COO, Marketing Evolution

Christine Grammier was one of the founding employees of Marketing Evolution almost 15 years ago. As the media landscape has exploded over the past decade she has continuously worked with the Marketing Evolution team to innovate strategies for ROI measurement and optimization of every new touch point with a passion for keeping the consumer at the core of these analytics.  By far the most challenging and exciting part of her career has been working with the world’s top marketers to help their organizations embrace ROI management and refining Marketing Evolution’s ROI Brain™ software platform to better facilitate that goal.  Christine has worked across many verticals and over 100 different brands spanning North America, Europe and Asia. Today, she primarily oversees a distributed team across all Marketing Evolution’s offices to drive innovation.

Time & Schedule:
11:30 am – Registration & networking
Noon - Introduction & lunch
12:30  1:30 pm – Presentation, Q&A
Luncheon Cost: $35 for paid PSRF members and $55 for non-members ($10 late registration/walk-in surcharge applied after close of business Tues. afternoon before each luncheon)

If choosing to pay by check: Please note that if your check is returned for insufficient funds, you will be responsible for the return check processing fee or any other fee which the bank may charge PSRF.

Reservation Deadline: Reservations for luncheons are due by end of business Tuesday before the luncheon. Any reservations received after this time will fall under the category of “walk-in,” incurring the $10 walk-in fee and to which the “walk-in policy” will apply.

Cancellation Policy: Please cancel your reservation, if necessary, by end of business on the Tuesday prior to the luncheon. If you do not cancel your reservation by the deadline, you are responsible for paying the luncheon fee though you may transfer your registration. You can cancel online, or by sending an email to events@pugetsoundresearchforum.org.

Walk-in Policy: We do our best to accommodate walk-ins; however, if you register after Tuesday, without making a reservation, there is a chance that you may not receive your choice of meal or that the chef may not be able to provide you a meal at all. Walk-ins are charged the full amount whether or not they are provided a full meal.

PayPal Policy: If you cancel your registration to a PSRF function and paid via PayPal, a fee of $1 will be applied to the amount refunded to recoup processing costs charged by PayPal.

Puget Sound Research Forum is a 501(c)6 non-profit organization. 
P.O. Box 926 Mercer Island, WA 98040

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