• Home
  • Managing an Idea with Zillow: Increase the Value of Consumer Research

Managing an Idea with Zillow: Increase the Value of Consumer Research

  • 19 Jan 2017
  • 11:30 AM - 1:30 PM
  • The Lake Union Cafe, 3119 Eastlake Avenue East, Seattle, WA


  • Special price for members
  • Must show student ID at the door
  • Sign up for an annual individual membership and get the member-pricing on this event!
  • Reservations after Tuesday, the week of the luncheon
  • Reservations after Tuesday, the week of the luncheon
  • Reservations after Tuesday, the week of the luncheon
  • Reservations after Tuesday, the week of the luncheon

Registration is closed

Managing an Idea: 

After joining a previous client to become Director of Consumer Insights at Zillow, Mary Kaye O’Brien saw an opportunity to increase the value of consumer research by transforming a simple survey of people who had moved residences into a leading barometer on consumer housing trends.  Find out how she and her partners conceived, developed and brought to the market place the most significant consumer trends report in the real estate industry.

Our guest speakers:

Mary Kaye O'Brien
Director of Consumer Insights

Mary Kaye O’Brien is the director of consumer insights at Zillow Group and is responsible for the vast majority of Zillow’s research efforts. Mary Kaye has over 30 years of experience helping companies create holistic views of their customers and their brands using a variety of quantitative and qualitative research techniques, and leveraging these insights to help drive decision-making and innovation across all aspects of the business. 

Lauren Spohr
Senior Insights Manager
Lauren is responsible for managing and conducting strategic research projects at Zillow Group.  She is a seasoned professional in conducting both qualitative and quantitative research.  At Zillow, Lauren works to bring together various sources of data into a cohesive story to help others understand and ultimately win-over the hearts & minds of consumers. She is the lead architect of the Consumer Housing Trends Report, a benchmark annual study of 13,000 buyers, sellers, homeowners and renters. 

Dave Pierzchala
Lieberman Research Worldwide
VP Account Manager

Dave joined LRW in October 2016 after 20 years with Ipsos Reid and in the process relocated from Vancouver to Los Angeles. At LRW, Dave is the role of VP, Account Manager. Professionally, Dave is an Insights professional with 20+ years of quantitative and qualitative experience. Focused on bringing clarity and guidance to company's business issues through an array of techniques. Specific areas of expertise revolve around customer experience research, attitudinal and need-state segmentation, choice-based modelling, ethnography, and concept testing.

Time & Schedule:
11:30 am – Registration & networking
Noon - Introduction & lunch
12:30  1:30 pm – Presentation, Q&A

Luncheon Cost: $35 for paid PSRF members and $55 for non-members ($10 late registration/walk-in surcharge applied after close of business Tues. afternoon before each luncheon)

If choosing to pay by check: Please note that if your check is returned for insufficient funds, you will be responsible for the return check processing fee or any other fee which the bank may charge PSRF.

Reservation Deadline: Reservations for luncheons are due by end of business Tuesday before the luncheon. Any reservations received after this time will fall under the category of “walk-in,” incurring the $10 walk-in fee and to which the “walk-in policy” will apply.

Cancellation Policy: Please cancel your reservation, if necessary, by end of business on the Tuesday prior to the luncheon. If you do not cancel your reservation by the deadline, you are responsible for paying the luncheon fee though you may transfer your registration. You can cancel online, or by sending an email to events@pugetsoundresearchforum.org.

Walk-in Policy: We do our best to accommodate walk-ins; however, if you register after Tuesday, without making a reservation, there is a chance that you may not receive your choice of meal or that the chef may not be able to provide you a meal at all. Walk-ins are charged the full amount whether or not they are provided a full meal.

PayPal Policy: If you cancel your registration to a PSRF function and paid via PayPal, a fee of $1 will be applied to the amount refunded to recoup processing costs charged by PayPal.

Puget Sound Research Forum is a 501(c)6 non-profit organization. 
P.O. Box 926 Mercer Island, WA 98040

Powered by Wild Apricot Membership Software