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New Product Development: The Role of Research and Insights

  • 14 Sep 2017
  • 11:30 AM - 1:00 PM
  • Lake Union Cafe, 3119 Eastlake Ave E, Seattle, WA 98102


  • Current PSRF member
  • Add or renew your membership and get the member rate on the luncheon
  • Late registration for luncheon
  • Includes late charge
  • Late registration for luncheon

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New Product Development: The Role of Research and Insights

Many new products do not succeed and a large number of new products fail to ever make it to the market.  For those that do, success is not guaranteed.  

To kick off the 2017-2018 year, the Puget Sound Research Forum will take a critical eye to new product development and the importance that insights and market research provide.  Our renown panelists will provide unique perspectives drawn from their experience in launching new products and services within financial, technology, online marketplace and telecommunications sectors.  

This in-depth panel discussion will provide a solid foundation for understanding the current challenges faced in today’s marketplace and various ideas and suggestions for implementing successful research in support of new product development.


Bernard Brenner - Senior Director, Microsoft

Kevin Jenne - Director of Agent & Consumer Research, Safeco Insurance

Paula Wilson Nitka - Senior Research Analyst, Amazon.com

Brett Ross - Director, Consumer Insights, T-Mobile


Salad - Chef’s Choice 

Entrée selections: 

  • Fish: Mahi Mahi- black bean salsa 
  • Meat: Chicken Basilicata – fresh mozzarella, roasted tomato, balsamic glaze 
  • Vegetarian: Wild Mushroom Ravioli – browned butter, sage, parmesan, pine nuts 


  • Wild Rice 
  • Seasonal Vegetables 

Dessert  - Pastry Chef’s Choice 

Puget Sound Research Forum is a 501(c)6 non-profit organization. 
P.O. Box 926 Mercer Island, WA 98040

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