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  • 10 Top Mistakes and How to Avoid Them

10 Top Mistakes and How to Avoid Them

  • 19 Oct 2017
  • 11:30 AM - 1:30 PM
  • Lake Union Cafe, 3119 Eastlake Ave E, Seattle, WA 98102


  • Current PSRF member

Registration is closed

Thanks to our October Luncheon Sponsor

10 Top Research Mistakes and How to Avoid Them

MDC Research President Michael Oilar will discuss 10 mistakes he has seen client-side research teams make over his 30+ years in the industry.  These misguided, even if well-intended, practices often cost companies time, money, and data reliability.  These ‘mistakes’ are addressed in order to make client-side research budgets and teams more effective.  Michael will share his perspective on these common errors, as well as his suggestions for positive changes.

Our Speaker: 

Michael Oilar is the president of MDC Research, a full-service market research and consulting firm headquartered in Portland, Oregon.  More than 30 years in the industry have given Michael broad experience in market research and consulting. Michael is a highly qualified focus group moderator, averaging more than 75 groups per year, with audiences ranging from Senior MIS/LAN managers and commercial real estate developers to professional loggers, irrigation engineers, and the general population. His degree in Economics, coupled with seven years of banking experience, also make him uniquely qualified to assist financial institutions with positioning and marketing strategies. Additional experience includes extensive branch site analysis, profitability studies and customer satisfaction evaluations.

OCTOBER 10/19/17 Menu

Salad - Chef’s Choice 

Entrée selections: 

  • Meat: Five Spiced Beef - crispy onions 
  • Fish: Grilled Salmon – miso glaze, asian slaw 
  • Vegetarian: Stuffed Roasted Red Bell Pepper 

Roasted Potatoes 
Seasonal Vegetables 

Dessert: Pastry Chef’s Choice 

Puget Sound Research Forum is a 501(c)6 non-profit organization. 
P.O. Box 926 Mercer Island, WA 98040

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