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  • The Future of Insights is Human

The Future of Insights is Human

  • 21 Jun 2019
  • 11:30 AM - 1:30 PM
  • Lake Union Cafe, 3119 Eastlake Ave E, Seattle, WA 98102
  • 69


  • Complimentary meal for our speaker(s)

Registration is closed
The Future of Insights is Human

Microsoft's Market Research team is undergoing a 3 to 5 year journey to change how we think, work, and contribute to the biggest, most important business decisions Microsoft makes.

To be an insights team at the bleeding edge of the industry, our mindset and  approach must evolve significantly to become data-type agnostic.  Our Digital Transformation journey is about changing the Market Research team's approach to insights, not the outcome.

We are examining every aspect of the Insights Supply Chain Framework to drive long-term Digital Transformation:

  • Data & Ingestion: how to ingest and harmonize a high volume and wide variety of data types
  • Analytics & Tools: how to widen the access/usage of data analytic tools across the team and stakeholders by leveraging technologies such as ML and AI to increase analytic speed and quality. 
  • Insights Delivery: how to create and distribute insights from self-serve, real-time insights portals to videos to presentations.
  • Team Readiness: how to address the shift in culture mindset and teach hard and soft skills to our researchers.

Our Speaker:

Microsoft Market Research Manager Zontziry "Z" Johnson

Z is responsible for on-boarding all new hires in Microsoft’s Customer and Market Research (CMR), a division with over 90 professionals that manages global insights for all commercial and consumer products, apps, and services.

She creates and teaches the skills, tools, and methodologies needed for researchers to move from traditional methodologies to innovative, data-agnostic insights. Z develops personalized and system-wide plans, organizing and aligning resources to create a dynamic and disciplined learning environment. 

She is deeply connected and engaged in the insights industry, providing thought leadership through her MRXplorer blog and podcast and through participation on the Board of Directors of Market Research Institute International. 

Lunch will be served, including a salad, entree, sides and dessert. You may indicate your entree choice in the registration form. Menu details can be found on the Luncheons page.

Puget Sound Research Forum is a 501(c)6 non-profit organization. 
P.O. Box 926 Mercer Island, WA 98040

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