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What I Learned as a Transformer

  • 25 Mar 2021
  • 11:30 AM - 1:00 PM
  • Zoom Webinar



We will not be meeting on March 25th.

No, no that kind of transformer! Join us to learn from Zontziry (Z) Johnson of Zappi as she shares her experiences, lessons, learned, and stories from the front lines of customer transformation at Zappi.


Having spent nearly two years working directly with customers to help them modernize their market research functions, Z has learned a few lessons about what successful transformation looks like. Top-down, bottom-up, large organizations or small, come enjoy a few stories from Z's experiences as a VP of Customer Transformation at Zappi.

  1. Neither top-down nor bottom-up approaches are enough to change ways of working.
  2. Don't forget to examine rewards - both monetary and psychological.
  3. Sometimes, it's okay to say, "You're not ready to make this change yet."

Where: Zoom Webinar
Date: Thursday, March 25th
Time: 11:30 am - 1:00 pm 
(15-20 minutes of networking, introductions, then the panel discussion with live Q&A!)
Cost: $15 for non-members, No-Cost for members

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Registration is required for both non-members and members to ensure you receive the Zoom link prior to the Webinar.

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Speaker Bio:
Zontziry (Z) Johnson, VP Consulting Solutions, Zappi

Zontziry (Z) Johnson started her career in market research at a Department of Energy national laboratory as a survey programmer. Not long after, she was teaching others how to write better surveys and growing a team of primary market research specialists. She then moved to Microsoft to work on research operations, and has since enjoyed roles on both sides of the market research partnership as well as in market research technology.

Z is currently the VP of Consulting Solutions for Zappi, building a service layer to help customers get the most of our their Zappi platform. Z is also a member of the Market Research Institute International board of directors and co-host of two podcasts: MRXplorer (focused on themes in market research) and Breath of Air (focused on mental health themes). In her spare time, she loves reading with her family, exploring the outdoors, watercolors, playing piano, and playing a wide variety of board games.

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