Kristin Luck: Humanizing Market Research in the age of Artificial Intelligence
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Kristin Luck: Humanizing Market Research in the age of Artificial Intelligence
Join us for an engaging session with research leader and entrepreneur, Kristin Luck. She’ll explore the transformative power of humanizing market research to yield higher value insights. In a world where market research feels more commoditized, Kristin will share her insights on how to unlock truly insightful, actionable recommendations that paint a clear picture of customer needs, sentiment, and behaviors. She will also address the evolving role of AI in market research, debunking the misconception that it threatens a researchers’ job security.
Additionally, Kristin will share her thoughts on how market research practitioners can diversify their skill set to deliver a more comprehensive picture of market dynamics, ultimately driving better-informed business strategies, and reshaping the future of insights.
Kristin Luck
Kristin Luck is the founder of three marketing analytics companies that she led to successful exits. She currently serves as an advisor and growth strategist to a number of cutting-edge marketing and analytics technology and services firms through her consultancy, ScaleHouse and recently launched full-funnel performance marketing firm, Growgetter.
In addition to her work at ScaleHouse, Kristin is a licensed investment banker with Oberon Securities and a founder focused on helping fellow founders and executive teams scale and monetize their businesses. Her deal expertise on both sides of transactions comes from participating in both acquisitions and exits from $30 million to $225 million. She is also passionate about supporting founders in international markets execute their entry into the U.S.
She is the Founder of Women in Research (WIRe), which supports a community of over 19,000 researchers globally and served as the President of ESOMAR, the global association representing the data, insights and analytics sector, from 2021-2023.
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