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From Marketing Research to Enterprise Strategy…And all Points in Between!

Date and Time
Thu, Apr 20, 2023
11:30 am - 1:00 pm PST
Ivar's Salmon House
401 NE Northlake Way
Seattle Washington 98105
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From Marketing Research to Enterprise Strategy…And all Points in Between!

Supply chain management is a critical component of any retail strategy. Heather Eusebio from REI will demonstrate how research and data were brought to life to streamline channel fulfillment, drive efficiencies, reduce costs, and increase revenue. In her presentation, Heather will go through a real example of insights influencing strategy for remaining competitive and upleveling the Omni-Channel Customer Experience.


Strategic Management Transformation Office at REI

Heather Eusebio is puzzle solver. Her expertise is in fitting the pieces of people, processes, and systems into optimized supply chains, specializing in brick & mortar and ecommerce eco-systems. In this session, she’ll be sharing with us how her team uses data to drive change across organizations.

As background, Heather’s passion for navigating complex operational challenges most recently brought her from Amazon Advertising to REI’s Strategy and Execution team.  At REI she supports executive leadership through transformational initiatives in supply chain and beyond. Before Amazon, Heather spent 20 years at Columbia Sportswear with a majority of time on global ERP implementation, business transformation and capability management. Ask her about Nemawashi! She lives in Tacoma, WA with her husband Will and two children Hale and Emaline.


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