March 2022: One Brand, Two Brand, Old Brand, New Brand

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Date and Time
Thu, Mar 17, 2022
11:30 am PST
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March 2022: One Brand, Two Brand, Old Brand, New Brand

Smith Brothers Farms has provided home delivery to customers around the greater Puget Sound area for more than 100 years. After Smith Brothers acquired Alpenrose in 2019, Alpenrose home delivery was launched in August of 2020, starting from a similar century-long dairy legacy. Leaning on 2019 quantitative and qualitative research performed for Smith Brothers, the hope and expectation was that the Portland market was similar enough to Seattle that we could duplicate the Smith Brothers service model in the Portland market with relatively little headwind. The pandemic brought strong demand for home delivery, but would it sustain? What has changed in our space temporarily or permanently? How do we need to understand the Portland market differently compared to Seattle to be successful?  And where does additional research fit into future planning efforts?

Name: Peter Olson

Title: Senior Marketing Manager

Company: Smith Brothers Farms & Alpenrose

Peter is responsible for marketing for Smith Brothers Farms and Alpenrose, promoting home delivery services in the Puget Sound and Portland markets. With additional industry background in healthcare and transportation, Peter has supported wide-reaching marketing efforts from consumer to recruitment advertising and employer branding. Peter graduated from Pacific Lutheran University and was a 40 under 40 recipient from the South Sound Business Journal in 2019.

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