March 2022: One Brand, Two Brand, Old Brand, New Brand

Date and Time
Thu, Mar 17, 2022
11:30 am PST
Back to all events

March 2022: One Brand, Two Brand, Old Brand, New Brand

Smith Brothers Farms has provided home delivery to customers around the greater Puget Sound area for more than 100 years. After Smith Brothers acquired Alpenrose in 2019, Alpenrose home delivery was launched in August of 2020, starting from a similar century-long dairy legacy. Leaning on 2019 quantitative and qualitative research performed for Smith Brothers, the hope and expectation was that the Portland market was similar enough to Seattle that we could duplicate the Smith Brothers service model in the Portland market with relatively little headwind. The pandemic brought strong demand for home delivery, but would it sustain? What has changed in our space temporarily or permanently? How do we need to understand the Portland market differently compared to Seattle to be successful?  And where does additional research fit into future planning efforts?

Name: Peter Olson

Title: Senior Marketing Manager

Company: Smith Brothers Farms & Alpenrose

Peter is responsible for marketing for Smith Brothers Farms and Alpenrose, promoting home delivery services in the Puget Sound and Portland markets. With additional industry background in healthcare and transportation, Peter has supported wide-reaching marketing efforts from consumer to recruitment advertising and employer branding. Peter graduated from Pacific Lutheran University and was a 40 under 40 recipient from the South Sound Business Journal in 2019.


*If you are a PSRF member, please log in to access the member rate.

Register For Event

Oops! We could not locate your form.

More Upcoming Events

8 Dec
6:00 pm
PSRF Holiday Party – Jingle & Mingle
2960 4th Ave S Suite 114 , Seattle Washington 98134 |
19 Jan
11:30 am
In Their Own Words: why open-ended feedback matters and how to manage it effectively
401 NE Northlake Way , Seattle Washington 98105 |
Expedia Group today has a global Customer Experience program covering 10+ Expedia Group brands, five product lines (hotels, flights, car, cruises and activities), and capturing feedback across 30+ geographies. Feedback received through surveys, reviews, chats etc. includes millions of unstructured data (open-ended verbatims) that need to be transformed into actionable insights. This presentation will share some of the best practices to adapt when it comes to organizing, structuring and reporting your customers’ open-ended feedback including such topics as change management, governance, process implementation etc.