June 2020: What’s in a Name?

Expedia Group today has a global Customer Experience program covering 10+ Expedia Group brands, five product lines (hotels, flights, car, cruises and activities), and capturing feedback across 30+ geographies. Feedback received through surveys, reviews, chats etc. includes millions of unstructured data (open-ended verbatims) that need to be transformed into actionable insights. This presentation will share some of the best practices to adapt when it comes to organizing, structuring and reporting your customers’ open-ended feedback including such topics as change management, governance, process implementation etc.