VP of Marketing @ Seagull Scientific

Posted By: Bobbie Bailey
Posted On: Apr 21, 2022
Seagull Scientific

Seagull Scientific

VP of Marketing

Marketing – Bellevue, WA – Full Time


You know BarTender software’s customers. They’re the ones pioneering commercial space flight, developing and delivering vaccines to every continent, manufacturing energy-efficient cars, providing clean water to the world, putting wholesome food on your table and groceries in your cart — and they use our software to create the labels, barcodes and RFID that keep their supply chains moving, traceable and safe.

Our global, talented and diverse teams are passionate about what they do and its impact on everyone, everywhere. Join us and help shape the way the world works.

We are headquartered in Bellevue, Washington, with branch offices in Madrid, Taipei, and Tokyo. For more information about Seagull Scientific, please visit https://www.seagullscientific.com/.


This position is located in Bellevue, Washington. Local candidates only, please.


You are a strategic marketing leader who has built successful, global, GTM plans and B2B marketing programs. You are a results-driven and customer-centric leader who practices servant and situational leadership and is excited by new technology initiatives. As a leader and player-coach, you are passionate about developing people, understanding the customer, achieving SMART goals, and driving revenue. You understand and have used marketing frameworks, led web marketing initiatives and directed compelling customer demand generation programs.


As the VP of Marketing you will plan, develop, execute, and review all marketing initiatives; including customer acquisition, retention and expansion programs, partner marketing, field marketing, product launches, thought leadership, corporate marketing, sales and channel enablement, and marketing metrics management, including customer loyalty. You will manage all communication mediums, including the website, and participate in customer and partner events. You will be an integral part of the go-to-market and leadership teams and be the face of marketing to our customers and partners. You will also:

  • Plan, lead, direct and monitor all marketing activities
  • Implement market-leading growth strategies to achieve company objectives
  • Launch product updates and bring new products to market
  • Develop corporate messaging, public relations strategy, internal communications, social media campaigns, storytelling, brand positioning, webcasting, and announcements — ensuring our blogs and other communication strategies are coordinated
  • Provide digital marketing leadership, achieving successful results with SEO, paid search, conversion optimization, and marketing automation
  • Lead a marketing culture of trust, commitment and accountability that is focused on results
  • Manage marketing processes and performance, focusing on best-in-class results that position the company and our brand in the marketplace
  • Partner with Sales to navigate complex customer groups and channels to build marketing resources and related tools
  • Support “big idea” strategic thinking to enhance our brand equities while supporting our company culture, direction and objectives
  • Maintain an annual marketing plan that is reviewed and updated quarterly
  • Manage global field marketing activities with team members in the Americas, Europe and Asia
  • Travel up to 10%, globally


  • Tremendous hunger for delivering results
  • Minimum 15 years of progressively responsible B2B experience in software marketing
  • Minimum 10 years marketing management experience, with 5 years in senior marketing leadership
  • Highly effective senior leadership skills, with a proven track record of building and motivating strong teams and leading others at manager level and above
  • Experience managing comprehensive strategic marketing and communications programs to advance the company’s mission and goals
  • Proven track record creating global, B2B, demand generation programs that drive revenue growth
  • Expert understanding of marketing and digital marketing, with a natural curiosity for keeping up with rapid changes in our industry and customer preferences and expectations
  • Exceptional professional ethics and strong work principles, with a high level of business acumen
  • Energy, flexibility and a collaborative mindset, with the demonstrated ability to positively and productively impact and influence, both strategically and tactically
  • Outstanding communication and interpersonal skills, including excellent peer relationship skills
  • Marketing experience with enterprise software systems or marketing complementary technologies that leverage mid-market to enterprise ERP, WMS and MES technologies
  • Experience in Auto-ID, barcode, printer manufacturer or supply chain software a plus


  • Bachelor’s degree in marketing, business administration, international business or equivalent work experience


  • This is a full-time position under a hybrid work model in Bellevue, Washington.  Local candidates only, please.
  • Upon hire, you must be able to provide documentation that proves authorization to work in the US without visa sponsorship.
  • For all US positions, we require proof of vaccination status against COVID-19 upon commencing employment. Reasonable accommodations will be considered on a case-by-case basis for exemptions to this requirement in accordance with applicable law.


  • Excellent medical, dental, and vision plan
  • 401K with 100% employer matching up to 3.0% with a 3-year vesting period
  • Competitive PTO Package
  • Paid company holidays
  • Competitive salary
  • On-site fitness center and deli
  • Free parking or transportation subsidy (ORCA)
  • Tuition-reimbursement benefits
  • Company-paid life insurance, short term and long-term disability benefits
  • Access to green space and Bellevue Open Space Trail System (for those working in Bellevue, WA)
  • Fun staff and team-building activities


We are Fair, we are Passionate, we appreciate Excellence and we act as a Team. We offer a dynamic, culturally diverse and fun environment, in which people with energy, creativity and passion work together to deliver amazing product experiences for our customers. Join a team where your background is valued and respected, and your unique insights and ideas contribute to building a culture of diversity, equity and inclusion.


Seagull Scientific Inc. is proud to provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of recruiting and employment.

All Job Posts