What's New

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  • 01 Apr 2019 9:09 PM | Lisa Horwich

    Join PSRF and local employers for an evening of networking!

    Market research community members will be on hand to talk about a career in market research and insights; review your resume; and introduce you to local employers. Don't miss out on this free event!

  • 26 Dec 2018 9:44 AM | Susan Haussmann-Collins (Administrator)

    Pictures from the holiday party are up on the home page!

  • 16 Sep 2018 7:07 PM | Susan Haussmann-Collins (Administrator)

    Marketers have joined numerous other fields in embracing what could arguably be called a Neuro craze, the pursuit of deeper insights into human decision-making and behavior based on brain science. The result for marketing has been both growth and hype in a new area of marketing research called neuromarketing.

    The alluring promise of neuromarketing is that the method yields more accurate insight into how individuals really think and feel in ways that traditional methods such as surveys and public opinion polls completely fail to capture. One recent area where this issue has come to the surface is in the realm of politics due to the perception that political polling failed to accurately measure deeply rooted public sentiment that led to the 2016 election outcomes.

    This, however, begs the question how likely is it that the data obtained in neuromarketing research can better predict human decision-making and behavior? Put more bluntly within the context of politics, are unconscious brain processes that may not be revealed through traditional marketing research methods better predictors of election outcomes and should political campaigns focus on appealing to the more raw, reptilian parts of voters’ brains?

    This talk will wrestle with these questions from a scientific perspective. Attendees will receive an overview of Neuromarketing as a cutting-edge research methodology and be introduced to a framework for scientifically valid and practically valuable applications of the science. This talk will feature presentation of a case study on neuromarketing science consisting of a joint study on the 2016 presidential election that was conducted by Media Mind Insights at Texas Tech University and Cascade Strategies in Seattle, Washington.

    Attendees should gain insights into the relationship between public opinion polling and the methods and measures of Neuromarketing, especially in the fascinating realm of politics, and walk away with the ability to critically evaluate and possibly apply this method in their own work.

    Dr. Paul Bolls

    Dr. Bolls is a professor and the director of Media Mind Insights, a Neuromarketing research group in the Center for Communication Research at Texas Tech University. He has nearly 25 years of experience using neurophysiological methods to study how individuals cognitively and emotionally process media. Dr. Bolls co-authored “Psychophysiological Measurement and Meaning: Cognitive and Emotional Processing of Media” the first research methods book completely dedicated to the application of neurophysiological methods in media research. He works as a Neuromarketing consultant and regularly conducts projects for large national clients in his lab at Texas Tech University. Dr. Bolls’ holds a PhD from Indiana University, MA from Washington State University, and BA from Montana State University. Prior to graduate school he worked in commercial radio as an on-air talent. He grew up in Montana and loves escaping back to the beauty of the Northwest as much as possible.

  • 23 Jan 2018 1:12 PM | Susan Haussmann-Collins (Administrator)

    Heather Scott, our presenter in January from WE-Worldwide, has allowed us to share her PowerPoint presentation with our members. To enjoy these, members will need to log in and navigate to Events/Past Event Photos & Materials. 


  • 22 Jan 2018 6:42 PM | Susan Haussmann-Collins (Administrator)

    Michael Orler summarizes the advice and observations he shared with us in October, for client-side insights departments on improving their research processes, outcomes and relationships. Get his summary by using this link to the article in the January 2018 issue of Quirk's.

  • 07 Nov 2017 1:37 PM | Nancy Hardwick (Administrator)

    We are thrilled to announce, that for the first time in the history of PSRF (well at least as far back as I can remember), the American Marketing Association is partnering with PSRF and the Insights Association to host our annual Holiday Party.  

    We are thrilled to have the AMA join the fold! 

    Please come celebrate with us on Thursday, November 30th (yes it's early this year, but we wanted to extend the party season).  We are partying at Lake Union Cafe from 6-9pm.  Open bar (wine/ beer), live music and hors d'oeuvres.

    See you there!

    Registration is now open.

  • 07 Sep 2017 12:30 PM | Nancy Hardwick (Administrator)

    You may have noticed that our calendar contains non-PSRF events.  One of our goals it to provide our members access to other market research related events happening in the Pacific Northwest.  When those events are brought to our attention we will add them to our calendar.  

    We hope you find this service beneficial.  Do let us know if you are aware of an event that we can add.

  • 05 Sep 2017 2:31 PM | Nancy Hardwick (Administrator)

    As many of you know, PSRF's new season starts each September.  

    I'm thrilled with the luncheon our Programs Committee had put together for this month.  They have assembled a panel of client-side researchers to discuss the use of insights and market research in the development of new products.

    Our panels are always a huge draw.  Come join us and hear what Microsoft, Safeco, Amazon and T-Mobile have to say.

  • 11 Jul 2017 5:42 PM | Lisa Horwich

    As we start our planning for next season, we'd love to hear from our member community about events, luncheon topics, and volunteering opportunities.

    Please take a moment to fill out this super short, 5 question survey!

    Thank you!

    2017 -2018 PSRF Board

  • 10 Jul 2017 1:30 PM | Nancy Hardwick (Administrator)

    After such a successful event, the PSRF Board had decided to hold another Career Fair in 2018.  Although the details are still being finalized, please save the evening of Thursday, March 1st.

    Last year’s Career Fair, held on February 9, 2017 was a very well attended event.  We had 14 area companies and well over 50 job seekers participate.  While at the event, PSRF Board members were available to help mentor those looking for work in the research industry.  We heard great things from both employers and job hunters.  As a matter of fact, we are aware of three people who landed new positions thanks to this event. 

    Companies who attended our first Career Fair in in 2017 included:

    PSRF is thrilled that we can provide this free service to the local research community and look forward to repeating this success on Thursday, March 1, 2018. 

    Although its early, if you are an employer interested in setting up a table at this event, please contact Svetlana Gershman our Special Events Coordinator and she can add you to the list.

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