Beyond the Report: Storytelling with Video in Ethnography
Traditional 40-page reports are losing their impact in today’s fast-paced world—especially among younger clients and busy executives. In this talk, we’ll explore how video storytelling can revolutionize ethnographic research, making insights more engaging, shareable, and memorable. Drawing from years of experience in market and UX research, I’ll share best practices, real-world examples, and strategies for crafting powerful 5-10 minute videos that bring research to life. Discover how to move beyond static reports and deliver insights that truly resonate.
Our lunch and meal choices are as follows:
- Cedar Plank Roasted Wild Sockeye Salmon – with seasonal sides
- Fish ‘n Chips – Ivar’s World-Famous dish!
- Blackened True Cod Tacos – Spicy blackened Pacific rockfish, cilantro-cabbage slaw, Cajun remoulade, mango salsa,
flour tortillas, house-made tortilla chips, pico de gallo, sour cream drizzle - Cheese Burger – 1/2 pound Newport Pride Beef, Tillamook cheddar, bistro sauce, lettuce, tomato, red onion
- Chicken Saltimboca – Alder grilled chicken, fresh sage, thin sliced prosciutto, smoked mozzarella
roasted pear, lemon-butter sauce - Grilled Portobello Stack – Alder grilled Portobello mushroom, roasted red pepper, grilled zucchini and yellow squash,
sautéed spinach, House specialty rice, balsamic syrup
Matt Collins, Hemispheres
Matt Collins is a seasoned market and UX researcher with over a decade of experience in qualitative and quantitative research. With a background in anthropology, psychology, and videography, Matt specializes in developing innovative methodologies that enhance research impact. Passionate about creative storytelling, Matt helps teams transform complex insights into compelling narratives that drive action.
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