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LET’S STOP DATA DUMPING! Tell Stories Instead For Bigger Impact.
Guest Speaker: Melissa Reaves
CEO & Founder of Story Fruition | Author of The Storyteller’s Mind Movie: Become an Emotionally Connected Leader Through Your Storytelling Skills
Are your presentations drowning in data?
It’s a Monday morning and you are sharing the latest insights with your Executive Leadership team, but it doesn’t feel right. Does your gut tell you that your slides are really data-heavy and you notice your audience is not as engaged as you’d like? Charts alone don’t win hearts—or decisions. That’s why researchers and executives are turning to storytelling to bring their insights to life.
💡 Learn how to:
✅ Put Heart Behind the Chart—engage before you analyze
✅ Transform dry data into compelling narratives
✅ Keep your audience focused, inspired, and ready to act with a presentation designed for speakers, not just readers.
✅ Put Heart Behind the Chart—engage before you analyze
✅ Transform dry data into compelling narratives
✅ Keep your audience focused, inspired, and ready to act with a presentation designed for speakers, not just readers.
🔥 No one is going to remember the pie-chart, but they will remember the story!
Additionally, the QRCA is hosting a follow-up event for QRCA members and interested non-members who would like to stay after the event, from 2 to 4pm for dessert and sharing the “Best of the QRCA Conference.” They will have QRCA members who attended the 2025 Annual Conference (February) in Philadelphia share their takeaways from the event. Each will delve into what they learned (concepts, tips, tricks, and/or tools), discussing the best of the conference.
If you would like to stay for this event, just click the “opt-in” as you register so we have an accurate head count.
Our lunch and meal choices are as follows:
- Cedar Plank Roasted Wild Sockeye Salmon – with seasonal sides
- Fish ‘n Chips – Ivar’s World-Famous dish!
- Blackened True Cod Tacos – Spicy blackened Pacific rockfish, cilantro-cabbage slaw, Cajun remoulade, mango salsa,
flour tortillas, house-made tortilla chips, pico de gallo, sour cream drizzle - Cheese Burger – 1/2 pound Newport Pride Beef, Tillamook cheddar, bistro sauce, lettuce, tomato, red onion
- Chicken Saltimboca – Alder grilled chicken, fresh sage, thin sliced prosciutto, smoked mozzarella
roasted pear, lemon-butter sauce - Grilled Portobello Stack – Alder grilled Portobello mushroom, roasted red pepper, grilled zucchini and yellow squash,
sautéed spinach, House specialty rice, balsamic syrup
CEO & Founder of Story Fruition | Author of The Storyteller’s Mind Movie: Become an Emotionally Connected Leader Through Your Storytelling Skills
As a former data technology executive at Oracle and other pioneering ad tech start-ups, Melissa Reaves knows firsthand how overwhelming slides packed with data can be. But after years in enterprise sales and on stage as a professional storyteller and improviser, she discovered the secret: Data doesn’t drive decisions—stories do. Now, as the CEO of Story Fruition, Melissa and her team teach business leaders how to turn cold numbers into compelling Vision Stories, Customer Journey Stories, and Mission Stories that spark action.
Melissa has helped entrepreneurs and executives raise over $170 million in capital using her Mind Movie Method—a data storytelling approach so effective that MBA programs are taking notice.
Ready to transform your presentations? Don’t miss this game-changing event!
!
*If you are a PSRF member, please log in to access the member rate.
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