LET’S STOP DATA DUMPING! Tell Stories Instead For Bigger Impact.

Register
Date and Time
Thu, Mar 20, 2025
12:00 pm - 1:30 pm PST
Location
Ivar's Salmon House
401 NE Northlake Way
Seattle
Washington
98105
United States
Back to all events

LET’S STOP DATA DUMPING! Tell Stories Instead For Bigger Impact.

Guest Speaker: Melissa Reaves
CEO & Founder of Story Fruition | Author of The Storyteller’s Mind Movie: Become an Emotionally Connected Leader Through Your Storytelling Skills

 

Are your presentations drowning in data?
It’s a Monday morning and you are sharing the latest insights with your Executive Leadership team, but it doesn’t feel right. Does your gut tell you that your slides are really data-heavy and you notice your audience is not as engaged as you’d like? Charts alone don’t win hearts—or decisions. That’s why researchers and executives are turning to storytelling to bring their insights to life.

 

💡 Learn how to:
✅ Put Heart Behind the Chart—engage before you analyze
✅ Transform dry data into compelling narratives
✅ Keep your audience focused, inspired, and ready to act with a presentation designed for speakers, not just readers.
🔥 No one is going to remember the pie-chart, but they will remember the story!

 

Additionally, the QRCA is hosting a follow-up event for QRCA members and interested non-members who would like to stay after the event, from 2 to 4pm for dessert and sharing the “Best of the QRCA Conference.”  They will have QRCA members who attended the 2025 Annual Conference (February) in Philadelphia share their takeaways from the event.  Each will delve into what they learned (concepts, tips, tricks, and/or tools), discussing the best of the conference.

If you would like to stay for this event, just click the “opt-in” as you register so we have an accurate head count.

Our lunch and meal choices are as follows:

  • Cedar Plank Roasted Wild Sockeye Salmonwith seasonal sides
  • Fish ‘n Chips – Ivar’s World-Famous dish!
  • Blackened True Cod TacosSpicy blackened Pacific rockfish, cilantro-cabbage slaw, Cajun remoulade, mango salsa,
    flour tortillas, house-made tortilla chips, pico de gallo, sour cream drizzle
  • Cheese Burger1/2 pound Newport Pride Beef, Tillamook cheddar, bistro sauce, lettuce, tomato, red onion
  • Chicken SaltimbocaAlder grilled chicken, fresh sage, thin sliced prosciutto, smoked mozzarella
    roasted pear, lemon-butter sauce
  • Grilled Portobello StackAlder grilled Portobello mushroom, roasted red pepper, grilled zucchini and yellow squash,
    sautéed spinach, House specialty rice, balsamic syrup

CEO & Founder of Story Fruition | Author of The Storyteller’s Mind Movie: Become an Emotionally Connected Leader Through Your Storytelling Skills

As a former data technology executive at Oracle and other pioneering ad tech start-ups, Melissa Reaves knows firsthand how overwhelming slides packed with data can be. But after years in enterprise sales and on stage as a professional storyteller and improviser, she discovered the secret: Data doesn’t drive decisions—stories do. Now, as the CEO of Story Fruition, Melissa and her team teach business leaders how to turn cold numbers into compelling Vision Stories, Customer Journey Stories, and Mission Stories that spark action.

 

Melissa has helped entrepreneurs and executives raise over $170 million in capital using her Mind Movie Method—a data storytelling approach so effective that MBA programs are taking notice.

 

Ready to transform your presentations? Don’t miss this game-changing event!
!

*If you are a PSRF member, please log in to access the member rate.

Register For Event
We're sorry, but all tickets sales have ended because the event is expired.

More Upcoming Events

21 Aug
5:00 pm
Season Kick Off at Old Stove!
Join PSRF as we kick off our 25-26 programming year at Old Stove Brewing in Ballard! Come enjoy some great end of summer weather, network, renew your membership to PSRF, and renew your excitement in…
18 Sep
11:45 am
From the Thought to the Thing: How Design Insights Survive Development.
Great product design begins with powerful consumer insights—but how do those ideas survive the journey from concept to shelf? This presentation unpacks the critical role of a strong through-line: the connection between consumer understanding and…
16 Oct
11:45 am
Skip the segmentation: A New Approach to B2B Insights
Understanding your audience isn’t just about data points—it’s about uncovering the deeper motivations that drive decisions. SAP Concur’s marketing and sales teams needed a more nuanced understanding of their target audiences—defined by a complex matrix…