Setting Up Consumer Insights Functions for Success
In times of shifting priorities, how do companies transform their insights teams into indispensable business partners rather than expendable resources? Drawing from her experience at top-tier companies like Procter & Gamble and Nike, Mirena examines the structures, culture, and skillset of world-class insights teams and what makes them successful. Come learn how to build an insights organization that drives businesses and how agencies can partner with clients to be valuable assets, especially in turbulent times.
Sr Director of Member Insights, First Tech
Mirena is a visionary Global Consumer Insights leader with a dynamic career spanning Europe and North America, driving innovation and excellence. Her journey into the world of market research and consumer insights began at the London School of Economics and Political Science (LSE), where she discovered a passion for deciphering consumer behavior. Since then, Mirena has spent 15 years leading learning agendas for billion-dollar brands at major companies like Procter & Gamble and Nike. She is currently the Sr Director of Member Insights at First Tech, building the company’s Insights department and elevating the CX capabilities.
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