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Synthetic Audiences, Real Insights: Unpacking the Strengths and Weaknesses of AI-Driven Respondents
Join us January 16th for an exploration of synthetic audiences with Derive One’s Darin Klein and Samir Saluja. In this presentation, Darin and Samir will demystify the concept of AI-driven “synthetic audiences”, providing a high-level look at how this groundbreaking technology works. They will share insights from their A/B testing, comparing results from synthetic audience surveys to a nationally representative public opinion survey.
Discover how synthetic personas are created, how their responses stack up against real-world data, and what this means for the future of research. The session will conclude with an in-depth discussion of the strengths, limitations, and emerging opportunities of these methodologies.
Our lunch and meal choices are as follows:
- Cedar Plank Roasted Wild Sockeye Salmon – with seasonal sides
- Fish ‘n Chips – Ivar’s World-Famous dish!
- Blackened True Cod Tacos – Spicy blackened Pacific rockfish, cilantro-cabbage slaw, Cajun remoulade, mango salsa,
flour tortillas, house-made tortilla chips, pico de gallo, sour cream drizzle - Cheese Burger – 1/2 pound Newport Pride Beef, Tillamook cheddar, bistro sauce, lettuce, tomato, red onion
- Chicken Saltimboca – Alder grilled chicken, fresh sage, thin sliced prosciutto, smoked mozzarella
roasted pear, lemon-butter sauce - Grilled Portobello Stack – Alder grilled Portobello mushroom, roasted red pepper, grilled zucchini and yellow squash,
sautéed spinach, House specialty rice, balsamic syrup
Darin Klein, Senior Advisor, Derive One
Darin is a seasoned marketing insights and strategy consultant with over 25 years of experience helping top tech companies unlock growth through brand, product, and communication strategies. As Senior Advisor to Derive One and leader of his consulting practice, Klein Strategic, Darin combines deep expertise in quantitative and qualitative research to deliver actionable insights that drive strategic decisions.
Having worked on the inside with Fortune 500 companies like Microsoft and Intel and in senior consulting roles with The Modellers, Ipsos, and others, Darin is known for his ability to tailor innovative methodologies to answer complex business questions. Described as a “Methodological Pluralist,” Darin enjoys blending techniques to uncover valuable insights, believing that the power of research lies in driving meaningful outcomes.
Darin holds a Ph.D. and M.A. in Communication from the University of Pennsylvania, where he also earned his undergraduate degree in Anthropology. He continues to leverage his lifelong curiosity and love for learning to help clients navigate today’s dynamic market landscape.
Samir Saluja, Managing Partner, Derive One
Samir is Founder and Managing Partner of Derive One (D1), a strategy consulting, insights, and technology company helping enterprises align their data and insights strategies around core decisions. Over the past seven years, Derive One has helped Fortune 500 clients with formulating strategic initiatives and research approaches in response to emerging technology trends. Through D1’s joint venture with Olson Zaltman, Samir led the product development of Simile, a metaphor recognition and measurement tool on Qualtrics which provides insights into how consumers think unconsciously.
Prior to founding D1, Samir was a product leader at Microsoft , where he started the Microsoft Professional Program aimed at seeding the market with curriculum in data science and artificial intelligence. Samir’s D1 teams have supported clients in strategy and insights as well as in technology R&D, development, and integration of AI capabilities into existing applications.
He has also spent time in Bolivia with the Peace Corps and is fluent in four languages. He graduated from the University of Michigan with degrees in economics and political science.
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Register For Event
| Details | Price | Qty |
|---|---|---|
| General Admission and Member Guest Admission | $60.00 USD | Expired |
| The Member Admission ($40.00 USD) is available to members only. Expired | ||
| The Student Member Admission ($35.00 USD) is available to members only. Expired | ||
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