Join or Renew Your Membership for the 2024-2025 Season – Join Us Now

Consumers and AI: Learning From Past Tech Cycles, Shaping the Future.

Register
Date and Time
Thu, May 16, 2024
11:30 am - 1:30 pm PST
Location
Ivar's Salmon House
401 NE Northlake Way
Seattle
Washington
98105
United States
Back to all events

Consumers and AI: Learning From Past Tech Cycles, Shaping the Future.

AI is quickly reshaping consumer behaviors and marketing strategies. The pace of change seems head-spinning, but there’s a lot to learn from previous tech cycles. In this data-packed and inspirational presentation, Debra will highlight the incredible advances that were sparked by broadband internet access, social media and the mobile phone. She will share new data on how consumers are using and engaging with AI. Debra will also reveal the one word that links each tech cycle and that should guide marketing strategies in the future.

Due to technical limitations, we are not offering an online attendance option for this month’s luncheon. See you in-person at Ivar’s Salmon House!

Debra Aho Williamson, Chief Analyst, Sonata Insights

Meet our speaker:

Debra is a visionary analyst who has spent her entire career at the forefront of major digital media trends. As an analyst at eMarketer, she gained international acclaim for her groundbreaking research on social media marketing and advertising—a total of more than 120 reports over 17 years. Debra now leads Sonata Insights, a custom research and advisory service operating at the intersection of social media and AI. Sonata Insights helps marketers stay in tune with consumers’ AI attitudes and usage patterns and advises on how to shape marketing strategies to meet their customers’ needs.

 

Thank you to our luncheon sponsor!

 

Our lunch and meal choices are as follows:

  • Cedar Plank Roasted Wild Sockeye Salmonwith seasonal sides
  • Fish ‘n Chips – Ivar’s World-Famous dish!
  • Blackened True Cod TacosSpicy blackened Pacific rockfish, cilantro-cabbage slaw, Cajun remoulade, mango salsa,
    flour tortillas, house-made tortilla chips, pico de gallo, sour cream drizzle
  •  Cheese Burger1/2 pound Newport Pride Beef, Tillamook cheddar, bistro sauce, lettuce, tomato, red onion
  • Chicken SaltimbocaAlder grilled chicken, fresh sage, thin sliced prosciutto, smoked mozzarella
    roasted pear, lemon-butter sauce
  • Grilled Portobello StackAlder grilled Portobello mushroom, roasted red pepper, grilled zucchini and yellow squash,
    sautéed spinach, House specialty rice, balsamic syrup
!

*If you are a PSRF member, please log in to access the member rate.

Register For Event
We're sorry, but all tickets sales have ended because the event is expired.

More Upcoming Events

19 Sep
11:30 am
Setting Up Consumer Insights Functions for Success
An effective structure for insights functions is critical for the success of both in-house insights groups and agencies. This presentation will explore establishing thriving consumer insights functions, breaking down the blueprint and essential elements for…
26 Sep
5:00 pm
Season Kick-off Social at Elysian Brewing, Capital Hill
PSRF is partnering with Women in Research Seattle (WIRe) to toast the end of summer and the start of a new season of great events.  Come grab a drink and catch up with old and…
17 Oct
11:30 am
Breaking Down Organizational Silos: Leveraging Collaboration for Enhanced User Experiences
In the dynamic landscape of user experience research, the prevalence of siloed teams has become a stumbling block, hindering collaborative efforts and making it difficult to capture a holistic picture of the end-to-end user experience.…
21 Nov
11:30 am
Beware the Black Box: A/B Testing, Randomized Controlled Trials, and Experimentation
More and more companies are relying on online and offline experiments, in the form of A/B tests and randomized controlled trials, to assess the effectiveness of different treatments (e.g., design choices, marketing promotions, product descriptions).…

Now is the time to join or renew your membership for the 2024-2025 membership year!

Renewing is a quick 4 step process:

  1. Log into your account, using the “Login” button on your homepage menu
  2. Once logged in, click on “My Profile”
  3. Then, navigate to your “Subscriptions”. This is where you can view your current and past memberships.
  4. Click on the 3 dots next to your expiring membership, and hit “Renew”

Then you are all renewed for the next calendar year, and you retain your profile information, so you don’t have to re-enter it!