From to Social Post to Insights: Strategies for Actionable Insights at Microsoft

From to Social Post to Insights: Strategies for Actionable Insights at Microsoft

Microsoft’s Bernard Brenner shares how social media data can be collected and mined to understand the themes driving positive and negative customer experiences with products and services. Brenner shares examples of how this social satisfaction methodology was used to inform changes to Microsoft Teams and more.

NOTE – we are NOT offering this luncheon via Zoom due to low registrations for this option, see you IN-PERSON!

Don’t miss your chance to gain insights from Bernard —register now and unlock the power of social data insights success!

Our lunch and meal choices are as follows:

• Cedar Plank Roasted Wild Sockeye Salmon – with seasonal sides
• Fish ‘n Chips – Ivar’s World-Famous dish!
• Blackened True Cod Tacos – Spicy blackened Pacific rockfish, cilantro-cabbage slaw, Cajun remoulade, mango salsa,
  flour tortillas, house-made tortilla chips, pico de gallo, sour cream drizzle
•  Cheese Burger – 1/2 pound Newport Pride Beef, Tillamook cheddar, bistro sauce, lettuce, tomato, red onion
• Chicken Saltimboca – Alder grilled chicken, fresh sage, thin sliced prosciutto, smoked mozzarella
  roasted pear, lemon-butter sauce
• Grilled Portobello Stack – Alder grilled Portobello mushroom, roasted red pepper, grilled zucchini and yellow squash,
  sautéed spinach, House specialty rice, balsamic syrup

Bernard Brenner

Bernard Brenner leads the Modern Work and Security research function in Microsoft’s central Research + Insights organization. This role focuses on leading a team of talented researchers to help with audience identification, value prop development, positioning, and messaging for Microsoft’s suite of productivity applications, including M365 core apps, Windows commercial, Teams, Dynamics 365, and the portfolio of services that provide security for information workers and IT professionals.  Additionally, Bernard manages a group that is responsible for harnessing insight from the terabytes of data posted on social networks, designed to ensure that the team gathers the organic voice of the customer.  Bernard has spent over 25 years in the technology research space, starting his career at Nokia, both in managing the Americas marketing research and then relocating to Helsinki to lead the global practice.