Panel on Panel: Human, Synthetic, and the Quest for Quality Data
In today’s AI-driven world, the research community remains divided on the use of synthetic data in surveys. While some see it as the promising future of surveys, others view it as a methodological heresy. Whether you’re using synthetic data, traditional panels, or a combination of both, maintaining data quality in the age of AI is the challenge every researcher faces. How do we combat bots that infiltrate human panels, filter responses that sound plausible but miss the mark, and eliminate fraudsters who manipulate systems and pollute survey data? Let’s take this discussion offline!
Join us for a panel discussion on the opportunities and risks of synthetic data, and the quality control crisis affecting survey collection as fraud becomes more sophisticated. Whether you are exploring synthetic approaches, building hybrid solutions, or sticking with human samples, this session will provide practical strategies for protecting data quality in an AI-saturated landscape.
Our lunch and meal choices are as follows:
- Cedar Plank Roasted Wild Sockeye Salmon – with seasonal sides
- Fish ‘n Chips – Ivar’s World-Famous dish!
- Blackened True Cod Tacos – Spicy blackened Pacific rockfish, cilantro-cabbage slaw, Cajun remoulade, mango salsa,
flour tortillas, house-made tortilla chips, pico de gallo, sour cream drizzle - Cheese Burger – 1/2 pound Newport Pride Beef, Tillamook cheddar, bistro sauce, lettuce, tomato, red onion
- Chicken Saltimboca – Alder grilled chicken, fresh sage, thin sliced prosciutto, smoked mozzarella
roasted pear, lemon-butter sauce - Grilled Portobello Stack – Alder grilled Portobello mushroom, roasted red pepper, grilled zucchini and yellow squash,
sautéed spinach, House specialty rice, balsamic syrup
Chris Robson, Vice President Managed Services
Chris Robson is the Head of QuestionPro’s Managed Services, an industry thought-leader who uses innovative research to drive business success. A mathematician and entrepreneur, he co-founded two successful analytics consultancies where he pioneered the use of AI in research many years before it became mainstream. His career includes senior leadership positions in data science and research at prominent organizations like Human8, HP, and ORC.
Daren Klein, Klein Strategic & Senior Advisor to Derive One
Travis Miller, SVP, Sales and Client Development, Pure Spectrum
Travis Miller has over 15 years of experience in Market Research with roles at companies such as JD Power, SSI, Confirmit and most currently PureSpectrum, where he currently holds the role of Senior Vice President of Sales and Client Development. Travis has spent the majority of his career in data collection helping MR agencies adopt new technologies and innovations into their practices and has fielded everything from mail surveys and mall intercepts, to mixed mode CATI and online interviews. Aside from his day job, Travis also sits on the board for the Insights Association West Chapter as Director of Partnerships and is the incoming President for the Insights Association West board for 2026.
Natalie Lutz, Director of Online Data Collection, Pacific Market Research
Natalie Lutz is the Director of Online Data Collection at Pacific Market Research, bringing over 25 years of experience in multi-mode quantitative methodologies. She thrives on complexity—expertly managing multi-country, multi-language, and conjoint research programs. Natalie partners with clients to refine screeners and surveys, reduce bias, enhance the respondent experience, and ensure compliance with best practices, delivering high-quality data.
Samir Saluja, Founder & Managing Partner Derive One
Panel Moderator: Joanne Vega, MBA, Principal & Senior Insights Strategist, Strategic Research Associates
Joanne Vega is the Principal and Senior Insights Strategist at Strategic Research Associates, where they oversee panel development, panel management, data quality, and custom research design. Joanne leads both in-house and contract teams, conducting qualitative and quantitative studies that turn high-integrity data into actionable insights. These insights help organizations make informed, human-centered decisions across a wide range of industries, including utilities, banking, and healthcare.
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