Back to all events
From Data to Impact: Designing Presentations That Connect
Great research deserves a presentation that captures attention, drives engagement, and helps your audience truly understand the data and insights behind it.
Jessie Andrade, Experience Strategist & Designer at Abercrombie & Fitch, and Amy Turner Senftleben, Senior Graphic Designer & Illustrator at M Agency, will share practical design principles, examples, and tips for creating more compelling and visually engaging presentations.
We’ll cover what makes a research deck visually strong, how to simplify complex information, common design pitfalls, and simple changes that can make your next presentation more effective.
Three Key Takeaways:
- Design principles researchers can actually use: Practical guidance for creating presentations that are clear, compelling, and visually engaging.
- Ways to make complex research easier to absorb: Techniques for simplifying information, creating visual hierarchy, and guiding your audience to the insights that matter most.
- A sharper eye for what makes a deck work: Examples of strong and weak presentation design, plus common pitfalls that can undermine even excellent research.
Event Details:
- Time: 5:30–8:00 PM
- Food: Buffet dinner & wine
- Location: Ivar’s Salmon House
!
*If you are a PSRF member, please log in to access the member rate.
Register For Event
More Upcoming Events
15 Oct
5:30 pm
What are Marketers and Communicators Thinking in 2026?
Ivar's Salmon House
PSRF@Night
Consumer & business changes are happening so rapidly these days. It’s tough to keep up and know what is around the corner for your career or organization. Two local research firms, Rupert and Hemispheres decided…
19 Nov
6:30 pm
The Next Majority: Understanding the Values, Behaviors, and Influence of Gen Z & Gen Alpha
Ivar's Salmon House
PSRF@Night
Gen Z and Gen Alpha are reshaping the future of work, technology, shopping, and human connection. Together, these generations represent nearly half of the world’s population, bringing new expectations around authenticity, community, inclusivity, and collaboration.…
14 Jan
6:30 pm
InSPIREd: A Whole-Person Approach to Better Work, Better Leadership, Better Insight
Ivar's Salmon House
PSRF@Night
What if improving wellbeing wasn’t another workplace initiative, but a practical leadership skill grounded in research? Gallup’s latest findings are striking: North America is among the world’s most engaged regions, yet also among the most…
11 Mar
6:30 pm
What DO You Give to AI? Developing your judgment in a hyper-changing landscape
Ivar's Salmon House
PSRF@Night
AI is changing how research gets done and just because AI can do something doesn’t mean it should. As tools and models evolve at breakneck speed, knowing where to lean on AI, where to question…
13 May
5:30 pm
Two Customers, One Truth: Building “Jobs To Be Done” Frameworks for Humans and AI
Ivar's Salmon House
PSRF@Night
Research now serves two very different audiences from the same body of work: the humans making decisions, and the AI systems increasingly involved in synthesizing and acting on findings. Most teams still build for one…