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What DO You Give to AI? Developing your judgment in a hyper-changing landscape
AI is changing how research gets done and just because AI can do something doesn’t mean it should. As tools and models evolve at breakneck speed, knowing where to lean on AI, where to question it, and where human judgment needs to stay in the driver’s seat is becoming an essential skill.
Z Johnson, Founder of MRXploer, helps market research teams put AI to work through training, tool selection, and adoption strategies. In this session, she’ll share a practical framework for deciding what to automate, what to augment with AI, and what should remain human-led.
Three Key Takeaways:
- A practical decision framework for determining what to automate, augment, or keep human-led.
- A smarter approach to evaluating AI tools — including considerations around risk, data security, privacy, and research quality.
- Strategies for developing lasting AI judgment in a landscape where the tools and possibilities are constantly changing.
Event Details:
- Time: 5:30–8:00 PM
- Food: Buffet dinner & wine
- Location: Ivar’s Salmon House
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