The Next Majority: Understanding the Values, Behaviors, and Influence of Gen Z & Gen Alpha
Gen Z and Gen Alpha are reshaping the future of work, technology, shopping, and human connection. Together, these generations represent nearly half of the world’s population, bringing new expectations around authenticity, community, inclusivity, and collaboration.
In this engaging session, Pam Liss will explore the values, behaviors, and trends defining these influential generations. From social media fasts and the return of in-person connections to evolving shopping habits and AI-enabled productivity, attendees will gain fresh insight into how Gen Z and Gen Alpha are challenging common assumptions and redefining what matters most.
Join us to learn how these emerging generations are influencing the future and what researchers, marketers, and business leaders need to understand to stay relevant in a rapidly changing world.
If you’re looking to better understand the next generation of consumers, employees, and decision-makers, don’t miss this session.
- Date: November 19, 2026
- Time: 5:30–8:00 PM
- Food: Buffet dinner & wine
- Location: Ivar’s Salmon House
Pam Goldfarb Liss
With more than 30-years of experience, Pam loves the never-know-what’s-coming-next insights from talking to young people. She has had the privilege of speaking with three generations of kids and teens from Millennials to Gen Z to Gen Alpha (and soon Gen Beta who are two years old and growing). This group will represent 70% of the world’s population by 2030. In her 30-plus years, Pam has moderated subjects from hamburgers and soda pop to feminine care and diabetes. She has worked with clients including Bayer, Coca Cola, Cargill, General Mills, Glaxo-Smith Kline, Hasbro, Kraft-Heinz, Pfizer Consumer Care and Verizon Wireless. Devoted to the market research industry’s wellbeing, Pam is a well-known speaker and presenter on qualitative research techniques and the generations. For more than 12 years, Pam created, wrote the textbook and taught the RIVA Market Research Moderating Kids and Teens course. She also hosts kid-sized workshops live and on demand with Mission Kid Possible on www.litbrains.com. Pam lives in Minneapolis, Minnesota with her husband and teenage daughter.
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