What are Marketers and Communicators Thinking in 2026?
Consumer & business changes are happening so rapidly these days. It’s tough to keep up and know what is around the corner for your career or organization.
Two local research firms, Rupert and Hemispheres decided it was time for a Vibe Check. They surveyed over 100 marketers and communicators on the client and agency side to learn how people are using AI, how they are approaching home/office/hybrid work, and their feelings about where their career and work is headed. Noah and David will share the results of the Vibe Check and lead a spirited exploration and discussion of where work might be headed for all of us.
Attendees will gain practical insights into how their peers are adapting to change and what may lie ahead for organizations and professionals alike.
All attendees will receive access to the full Vibe Check report (priceless).
- Date: October 15, 2026
- Time: 5:30–8:00 PM
- Food: Buffet dinner & wine
- Location: Ivar’s Salmon House
David Bauer, Partner, Hemispheres
David has spent over twenty-five years exploring human perceptions and behaviors and their implications for business strategy. He strives to understand how both rational and emotional elements factor into decision making. Based on this approach, he founded the customer insights agency Hemispheres in Seattle in 2003.
David and Hemispheres offer a full range of qualitative and quantitative research methods as well as UX, data science, and business strategy. Their work covers a broad spectrum of categories including technology, retailing, consumer products, food and beverage, health care, beauty, business services, transportation, and durable goods. David has personally conducted qualitative research across North American and Europe as well as in Colombia, Brazil, Argentina, Japan, China, and Australia.
He is a board member of Seattle Marketing Communications Executives International, an Advance Member of the Qualitative Research Consultants Association, and an active member of the Puget Sound Research Forum.
David is a frequent speaker, facilitator, and panel moderator. In the past few years, David has presented at his current organizations as well as the University of Washington, Santa Clara University, Cornish College of the Arts, the AMA Market Mix conference, the NW Insights Summit, and the Seattle chapter of the Interaction Design Association.
Noah Tannen, Managing Partner, Rupert
Noah Tannen is the managing partner at Rupert, a full-service marketing firm he started in 2010. Noah has been a videogame designer, content producer, copywriter, creative director and marketing strategist for clients like Starbucks, Microsoft, and MTV.
Having worked with businesses ranging from green tea to nuclear power to sales tax automation to wood-fired bagels, as well as starting three companies of his own, Noah has unique insight into a wide range of industries, which he enjoys applying to new and novel scenarios. Originally from New York City, Noah lives in Seattle with his wife Shannon and occasionally their son, Jonah.
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