How Researchers Can Drive Massive Value in Today’s Complex Corporate Environment
Market researchers today are positioned to create far greater value—not by simply delivering data, but by helping their organizations frame complex issues, surface hidden assumptions, and rethink long‑held beliefs. The real opportunity is to evolve from a service provider into a strategic partner who shapes decisions and drives meaningful business outcomes. This presentation will explore what that shift looks like in practice: the mindset, the process, and the behaviors that elevate research into a catalyst for clarity and action. And we’ll look at how AI is reshaping this role—expanding our ability to synthesize insights, challenge orthodoxy, and guide organizations through increasingly complex questions.
Event Details:
- Date: April 16, 2026
- Time: 5:30-7:30
- Location: Ivar’s Salmon House
- Food & Drink Provided: Buffet style heavy appetizers and wine from Ivar’s will be provided (no dinner planning needed!)
Ed Clarke, Market Research, Strategy, and Innovation Executive
Extensive expertise in developing and driving corporate strategy and market research functions for six globally recognized brands across multiple industries. Proven history in helping companies drive rapid growth and innovative breakthroughs.
Unique ability to help companies drive strategic level decisions backed by deep insights, financial and analytical rigor.
Current:
Whiteboard-Consulting.com, Principal/Owner
- Help answer complex questions and build effective strategies
- Bring clarity to an issue through expert framing
- Gather multi-source insights
- Synthesize and connect dots that others can’t
- Formulate impactful strategies and tactics
Former Roles:
Market Research and Strategy Leader, Microsoft, 8 years
Vice President Research Strategy and Innovation, Liberty Mutual, 8 Years
Senior Director Corporate Strategy and Market Research, T-Mobile (7 years)
Senior Manager Market Research, Starbucks Coffee (7 years)
Research and Development, Bayliner Marine (7 years)
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